The Top 12 Publishing Executive Stories of 2019
In 2019, publishers fought shrinking ad revenue with diversified business models. Many focused on digital subscriptions, while others ramped up events, ecommerce, and other lines of revenue. And of course, user privacy moves impacted everyone and put an even greater premium on publishers' first-party data.
Some notable changes and continued trends:
- Browsers cracked down on cookies.
- Consumer revenue was the talk of the industry.
- CCPA signaled a shift in U.S. data protection.
- The podcast boom continued.
- Marketers got into magazine publishing.
- Amazon ate further into publishers’ share of ad spend.
Below are the top posts from Publishing Executive in 2019, based on a combination of audience engagement and industry priorities this year:
- How to Create a Successful Online Subscription Product
- Why Paper Prices Are Likely to Remain High for Publishers
- 8 Ways to Increase Digital Ad Revenue by 50% or More
- Pay Attention, Publishers: Outsiders Are Redefining What a Magazine Can Be
- How Bon Appétit Is Driving Engagement and Revenue with Its OTT App
- New Privacy Regulations Coming Your Way: California Consumer Privacy Act (CCPA)
- How Publishers Can Start Monetizing Smart Speakers
- 2020 Print Forecast: The Quad-LSC Merger Is Off, but Competition Might Still Suffer
- Death of the CDO, Rise of the CPO
- B2B Media Is Leading with First-Party Data – and Unlocking New Revenue
- Identify Your Whales: How Successful Publishers Make the Shift to Reader Revenue
- 5 Things Publishers Should Do Before Erecting a Paywall
And now, four major publishing trends to watch in 2020.
Leah Wynalek is the senior editor for Publishing Executive and Book Business. She has worked at national magazine publishing companies including Trusted Media Brands and Rodale, where she assisted in digital content creation and strategy for Prevention.com. More recently, she used her multimedia skillset on behalf of clients as a content specialist for Philadelphia-based marketing agency En Route.