Web “Insert Number Here” Point Oh!
I’m as excited about Web 2.0 as I was about the nonexistent Web 1.0 and Web 1.5. The point is that everyone is in a rush to create the “next best thing” online while a lot of companies -- and publishers -- still mire in Web 0.5 or lower.
Don’t get me wrong. The idea of social networking, user-generated content, video, audio, community building, etc., is as appealing as helping to launch our first e-newsletters back in the late 1990s. Allowing readers to truly become a part of the industries they live and breathe, a part of the magazines they’ve grown to trust, and share ideas, all while taking their skills to new levels is unprecedented.
However, you would think that everyone has advanced so far past the most basic Web site architecture and useability issues that Web 3.0 will be here long before e-paper goes mainstream or everyone subscribes to digital editions.
Why not try to get Web 1.0 right?