What’s Happening to Us? Here’s What I Know…
What is happening in our industry? Where are we going? And if we are going anywhere, how are we going to get there? Being dead center of the publication information fulcrum as I am, I see it all, hear it all, and well know that I don’t know it all. But I do know quite a few things.
I will briefly lay out a few thoughts for your perusal.
1. Although changing, the publishing industry is not leaving this planet. It is not dying, nor even unwell. It is robust and merely going through a mighty technological transformation. We are growing into something else. Our reach, our ability to find readership is stronger than ever. Our pond of potential readers has grown to an ocean.
2. Printers need have no fear—they will do fine in the next phase of publishing. They may print shorter runs of magazines, but will no doubt print more titles, not fewer. And, as everybody knows, printers make most of their profit on makereadies. So this could/should be considered a good thing.
3. It can be a writers/editors dream world. There are more ways for writers to have an outlet than ever before. The potential of sustained readership is almost unlimited. And as always the proof is in the pudding. If it is a worthwhile set of words strung together in an interesting fashion, there is hope for writers’ revenue.
4. Production and circulation professionals will still be needed to put it all together and sling the written product around the globe, either in print or in a digital format.
So as we move forward through this transformation nothing has changed except our efficiency to do better at what we already do: distribute thought.
What do you think? Do you think I overstate the case? Are you ready to fly? Are you ready to move into the next golden age of publishing?