When Will Bob Sacks Stop Writing About Printing on Dead Trees?
I recently was asked to provide a critique of the content found in every issue of Publishing Executive (PE). I think what Noelle Skodzinksi and her staff have done with PE really has the publication and its brand headed toward even more success. I also should mention that I still consider Rich Levin -- who took a stab at leading the editorial direction of PE a couple years ago -- a friend (in fact, I’ll be a guest on his PC Talk Podcast this month). Of course I should also ask: Where have you gone Gretchen Kirby?
One of my biggest gripes about PE came from what seems to be at least a seasonal rant from Bob Sacks regarding printing on “dead trees” and the evolution of e-paper. Bob’s a smart, engaging and entertaining guy, but I can’t read another word from him on this topic, and will save my argument for another post.
When the folks at PE said they wanted to start blogging and asked me to participate, I promised to write regularly and use some basic “link-baiting” techniques to get people to read and link back to us. I’m not going to bore anyone with news because by writing weekly you’re getting your news in other places. Of course, I can try to be funny, but anyone who knows me will tell you my sense of humor either makes you laugh or just pisses you off. I could spend time attacking e-media publishers and some of the stupid things they say or do, but we’re all human and make mistakes. I figure the best route for me to take is to be contrarian and take “the other side” of my peers’ posts.
So, a goal of mine throughout the rest of the year will be to read more of what our fellow bloggers like Eric Shanfelt, Paul Conley or Scott Karp have to say from the “Blog Roll” that we promote on every Pub Talk page. These consultants and current e-media executives have my RSS reader loaded with great stuff. While I try to actively participate in their blogs, I invite each of them (and you) to do the same with Pub Talk. Stay tuned and hopefully, fasten your seat belts.