What's in a Name? Everything!
During an editorial workshop that I led a few weeks ago, I covered various aspects of best practices for blogging. I quickly realized that I don't even follow some of the most basic rules!
Besides showing specific instances of what we're doing right and wrong, I also referenced The Huffington Post Complete Guide to Blogging, which I know could be perceived as very basic to many of you, but is a great way to motivate traditional print editors who still don't get it.
We talked about effectively using external links, social media and search engine optimization tactics, link baiting, interacting with comments and other ideas, but I just couldn't get past one of the most basic rules. I don't have a good name for my own blog — a name that tells someone right away what this thing is all about and what you will get if you commit to not only reading it, but participating as well.
When we launched Pub Talk a few years ago, I thought that some of my colleagues at Publishing Executive would chime in with their own posts so we kept the title broad enough to include pretty much anything. Although some of my friends get a kick out of the thought that I blog about various bars and taverns, Pub Talk just doesn't cut it.
My posts are mainly about the world of e-media, interactive advertising, online content initiatives and new media business strategies for traditional publishers. My friend Eric Shanfelt cornered a great name with "Emedia Strategist," while Prescott Shibles's "E-media Vitals" is equally as good. Even Dan Blank's "We Want Media" "We Grow Media" isn't bad either. (Although seriously, Dan, seeing various up-close glamour shots with every one of your posts is getting kind of creepy.) Many of you also know that I'm a fan of Scott Karp's work at Publishing 2.0.
I just don't know what the right name is for my very own blog. So, I'm asking you to help. Comment here or send me a message with your suggestions and if I choose your idea, I promise to give you something. I don't know what it will be, maybe a nice dinner on me, a gift card, a copy of the Huffington book, or a free pass to our Publishing Business Conference & Expo next year.