Yale Publishing Course to Explore Leadership in Times of Change
The annual Yale Publishing Course is coming up next month, and this year there’s something new: a full-on partnership with the Yale School of Management. As in past years, students will learn from long-time industry insiders; this year, however, half the curriculum is designed and presented by the professors of the Yale School of Management.
“We’re offering a combination of practical advice from successful publishers and research and management techniques from the School of Management,” Tina Weiner, YPC’s founding director, told me in a recent call. “YPC is filling a need for a high-level publishing management course for industry leaders.”
Indeed, the theme of this year’s program will focus on leadership strategies in changing times. Focusing on how top publishers handle strategic and tactical challenges in every aspect of their business, YPC will challenge participants to re-assess their own approach and assimilate new and innovative techniques.
“Participants come from all over the world, and we hear back from them throughout the year,” Weiner said. “This past year, the head of a top university press contacted me to say that what she learned in last year’s course, and the people she studied with, have enabled her to move forward in ways she never anticipated. This year, with the School of Management partnership, it will be even better.”
“It’s the place I go to learn how to prepare for the future,” said a publisher who participates annually. “So many publishers are cutting back on their staff, it only makes sense to invest in the people that are left. A lot is expected of all of publishing personnel these days, and we have to be prepared to rise to meet these expectations.”
This year’s Yale Publishing Course will be held on the Yale School of Management campus. The week of July 23-28 will focus on magazine publishing; the week of July 30-August 4 will focus on book publishing. “It’s immersive,” Weiner said. “It allows participants to take a deep dive and to emerge with ideas and strategies that will really change for the better the way they do business.”
Linda Ruth, as president of PSCS Consulting (www.PSCSConsulting.com), offers communication companies worldwide the keys to magazine launches, search engine optimization and audience development online and at retail. She is a pioneer in the fields of Online Audience Optimization (OAO) and gamification for content publishers. Her books, "Internet Marketing for Magazine Publishers" ; "How to Market your Newsstand Magazine"; and "Secrets of SEO for Publishers" can be found on Amazon. Find her online at Google Plus, Magazine Dojo, LinkedIn, and Twitter @Linda_Ruth.