3 Ways Media Salespeople Can Reboot Their Careers
The rise of digital, web, and mobile technologies has dramatically altered how audiences consume media and, as a result, how marketers aim to reach their targets. That means the job of media people has gotten a lot trickier. Media companies have changed what they sell and now media salespeople must change how they sell!
Reboot, the authority on helping media salespeople radically transform their careers, has identified three key tactics modern media sellers need to master in order to close larger deals more often.
Learn how to:
- Focus on selling an outcome to the advertiser instead of a product.
- Become masters of data, understanding the nuances of their audience and carefully tracking the performance of advertiser’s campaigns.
- Educate advertisers on the power of content to drive consumer actions