The Starting Point for Harnessing Magazine Audience Data
In a short time, data has become an imperative for magazine publishers.
Yet developing a strategy for capitalizing on audience data can be intimidating or even mystifying. With all the buzz that surrounds “big data” it can be hard to know where to begin. This guide will provide a starting point for harnessing the power of audience data to meet magazine publishers’ business objectives. Download this guide for insight on:
- Identifying key business objectives and applications for audience data.
- Assembling a “data team” and surveying the data assets you already have.
- The importance of unifying your audience data
- Considering tools or services for leveraging your data assets.