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Reader Revenue Tops $130 Million at The Guardian
July 20, 2018 at 12:41 pm

Those annoying yellow banner ads on The Guardian's website suggesting readers dig deep for journalism have worked. The Guardian Media Group said that it has raised about $130 million in reader revenue, according to a spokesman for the company, helping put the paper on a better financial path. The Guardian's online coverage of Facebook's Cambridge Analytica…

Find a New Audience for Your Content Marketing
July 19, 2018 at 4:28 pm

40% of traffic to Health & Fitness content comes from Facebook. Where else are niche audiences consuming content? With this report, you will find out where to distribute content to connect with your current audience and where you can get the attention of new audiences. Download the full report now.

The Quest for new Audiences has Taken The Washington Post to the Streaming Platform Twitch
July 18, 2018 at 12:48 pm

Twitch: It’s not just for Fortnite battle royales anymore. The Washington Post tried out broadcasting on the streaming platform best known for gaming yesterday with content related to politics — which is its own battle royale, really. The Post’s plans for the platform include “postgame” coverage of major news events hosted by political reporter Libby Casey and a series…

Condé Said Mulling More Cuts, Possible Closures
July 18, 2018 at 12:41 pm

Condé Nast has been undergoing a restructuring for the last two years — but the process isn’t over quite yet and there could be yet another magazine casualty on the way. Numerous sources say one possibility being considered is to finally do what has been long rumored: shutter the nearly 50-year-old W magazine, launched in 1972 by publishing…

Press Release: Blanchard Systems Achieves US Postal PAGE Certification
July 18, 2018 at 12:38 pm

New Orleans, LA, July 8th 2018­­­ – Blanchard Systems has received PAGE Certification from the United States Postal Service for Virtual Publisher.  Virtual Publisher is Blanchard’s cloud based SAAS solution to Plan, Produce, Approve and Deliver Ad and Editorial page content.  This certification eliminates the need to send marked copies of magazines to United States…

Why Launch of Google Podcasts is a Huge Deal for the Industry
July 18, 2018 at 12:32 pm

Right now, I've got 76 podcast subscriptions on my Google Pixel. Before switching from iPhone to Android in 2012, I spent hours online reading forums in search for a suitable Android podcast alternative. At the time -- and still now -- iTunes podcasts (now Apple podcasts) were the gold standard in podcast listening. Since I've…

Gawker.com sold to Bleacher Report Co-Founder Bryan Goldberg in Bankruptcy Auction
July 16, 2018 at 11:26 am

The last vestiges of Gawker.com, the now-dormant gossip website that was equal parts feared and admired, were sold on Thursday to Bryan Goldberg, the founder of Bustle and co-founder of Bleacher Report. A person familiar with the situation confirmed the sale of the site, which they said went for less than $1.5 million. Goldberg founded…

Ousted Billboard CEO John Amato Being Probed for Sexual Misconduct
July 16, 2018 at 11:17 am

The CEO of Billboard and The Hollywood Reporter was pushed out earlier this week after a private internal investigation raised concerns about evidence of sexual harassment and other wrongdoing, according to three sources with direct knowledge of the outcome of the internal investigation. The probe…

To Grow Print Revenue, Give Advertisers What They Want: Data-Driven Targeting
July 16, 2018 at 10:47 am

There’s an old saying that, “If the only tool you have is a hammer, everything looks like a nail.” I goofed. I’ve been advocating the use of a “hammer” to help magazines reverse a decade-long advertising slump. I should have been talking about what we need to build. What the magazine industry needs to focus…

Publishers Balk at Publicis Media’s New GDPR Requirements
July 13, 2018 at 12:14 pm

Several publishers are pushing back on demands by agency giant Publicis that are meant to get the agency in compliance with the General Data Protection Regulation. The concerns center around Publicis’ shifting liability for the new European privacy law to publishers. The GDPR requires companies to justify collecting people’s data…

Programmatic is Not Just for Media Buyers. What Publishers Need to Know.
July 13, 2018 at 12:06 pm

It’s a message we’ve been hearing percolate through the industry now for years: programmatic is the future of advertising. Brands, in search of more control over their media buying activity, have embraced technology-based approaches that promise efficiency, precision, flexibility, and superior ROI. Warts…

Disruption Needs to be Part of Day-to-Day Processes of Publishers
July 12, 2018 at 10:24 am

If disruption is really the “new normal” in the media business, then it stands to reason that publishers should no longer by surprised by it. It should be mundane enough that it’s accounted for in how publishers work every day. “Disruption can be a lot of things,” says Cory Munchbach, VP of Strategy for BlueConic.…

Disruption is the New Normal - Highlights from FUSE Media Summit
July 12, 2018 at 10:09 am

At last year's FUSE Media Summit keynote panel, moderated Jeff Litvack, CEO, Adweek, one of the key topics was how disruption has become part of the day-to-day reality for publishers of all types and sizes. Panelists Cory Munchbach, VP of Strategy for BlueConic; Sachin Kamdar, CEO and co-founder of Parse.ly; Christopher Reid, founder and CEO of Sortable; and Tony…

How B2B Media Companies Are Successfully Growing Subscription Revenue
July 11, 2018 at 12:05 pm

There’s no question that 2018 has seen many publishers make a push to increase revenue from subscriptions and paid content, which many see as a necessity in the face of digital advertising’s many uncertainties. Subscriptions have become the talk of the media industry. Yet most of this talk focuses on upping subscriptions in the consumer…

Dire Predictions Aside, GDPR Didn’t Kill Ad Retargeting (It’s Growing)
July 9, 2018 at 11:02 am

Europe’s far-reaching data privacy law was meant to be the end of ad retargeting, but the early signs suggest it’s still going strong. Six weeks after the arrival of the General Data Protection Regulation, spending on retargeting is rising, according to several advertising executives. In the case of three of those executives, who all spoke…