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How More Nuanced Subscription Management Yields Customer Growth
September 17, 2018 at 12:20 pm

In pursuit of revenue growth, the move to a subscription model has been inevitable for media businesses. For many publishers, the first inclination is to adopt a paywall strategy that gives readers access to a limited number of articles for free, after which they are charged a fee per article. In its simplest form, the…

A New Moment for Time
September 17, 2018 at 11:36 am

TIME HAS FINALLY FOUND A BUYER. The 95-year-old magazine will be purchased by Salesforce co-founder Marc Benioff and his wife Lynne. Meredith Corp., which acquired all of Time Inc. less than a year ago, will get $190 million for the iconic title. The Wall Street Journal’s Jeffrey A.…

Press Release: EnsembleIQ Expands Partnership with Omeda, Consolidates MarTech Stack
September 17, 2018 at 11:16 am

Chicago, IL – OMEDA, the market leader in Audience Relationship Management solutions, announces an expanded partnership with EnsembleIQ becoming their exclusive provider for audience data management, email marketing, fulfillment services, and CDP solutions for their full suite of products and market groups. The partnership will take advantage of Omeda’s full suite of robust, end-to-end audience…

Press Release: Kate Spellman Joins Questex as Chief Marketing Officer
September 17, 2018 at 11:11 am

NEW YORK (Sept. 17, 2018) – Questex LLC, a leading B2B information services provider, today announced Kate Spellman will be joining the company’s executive team in the newly created role of chief marketing officer. Her appointment follows last week’s announcement that Paul Miller would become Questex’s CEO as part of the transition to new ownership by MidOcean…

Meredith Corp. To Sell 'Time' Magazine To Salesforce Founder For $190 Million
September 17, 2018 at 11:01 am

Meredith Corp. said Sunday it has reached a "definitive agreement" to sell Time magazine to Salesforce founder and tech billionaire Marc Benioff and his wife Lynne Benioff for $190 million. The deal, first reported by The Wall Street Journal, comes almost eight months after Meredith finalized its purchase of Time Inc. In a press release, the Iowa-based publisher of magazines such…

Meredith Axes 200 Employees, Combines Food Magazines
September 14, 2018 at 9:18 am

Magazine giant Meredith swung the ax again on Wednesday, lopping about 200 jobs and merging its Cooking Light title into EatingWell and chopping the frequency of Coastal Living to a newsstand-only quarterly. Cooking Light will live on as a website and will publish six newsstand-only print editions a year. Sid Evans, who was editing both…

Why Your Next CEO Might Be Your CDO
September 13, 2018 at 9:32 am

I've been a Senior VP of Digital, Executive VP of Digital, and Chief Digital Officer the bulk of my 25-year career. I've served in this role for B2B, enthusiast, and book publishers ... and in privately-owned, private-equity-backed, and publicly-traded companies. I have always said that the "Chief Digital Officer" is merely a temporary role, so…

Gawker Set to Relaunch Under New Owner Bryan Goldberg
September 12, 2018 at 1:19 pm

Gawker will rise from the ashes in a new iteration of the website to be launched next year, Variety has learned. The reborn Gawker comes under the ownership of Bryan Goldberg, founder and CEO of Bustle Digital Group, who was the winning bidder for the remaining assets of Gawker Media in July. Goldberg paid $1.35 million for the media gossip blog, which has…

How Publishers Can Boost Revenue With A Subscription Box, Part 3
September 12, 2018 at 1:13 pm

In previous posts, I explored the important considerations publishers should make before launching a subscription box and how to get your subscription boxes to your customers. In this third and final post, we’ll look at some ways to grow your subscription box revenue. There are two ways to grow your subscription box -- adding subscribers…

What Works (And Doesn’t) for Advertising Your News Organization’s Subscriptions
September 10, 2018 at 12:18 pm

Your logo isn’t that cool anymore. But talking about what your audience can gain from following you is. A new report from the Center for Media Engagement at the University of Texas at Austin, written by Natalie Stroud, Yujin Kim, and Jessica Collier studied different ways news organizations proffer themselves to potential subscribers through the…

The FT Will Hit 1m Subscribers Next Year, 17 Years After Putting Up its Paywall
September 10, 2018 at 12:15 pm

The Financial Times believes it will complete its “march to a million” journey to 1 million paid subscribers next year after a positive response to a change in its access model. The FT revealed it now has 930,000 paid subscribers, with 740,000 of those (79.6%) being digital subscribers…

Axios Reaches Today's Reader with “Smart Brevity” Journalism
September 7, 2018 at 11:10 am

Founded in 2016, Axios is known for its unique “Smart Brevity” approach to serious coverage on topics of consequence — including politics, business, technology, and the media. Axios’ articles are written by subject matter experts and are frequently shorter than 300 words. In an exclusive Webinar on Wednesday, INMA members learned more about Axios’ business model, which brings this…

How the Magazine Industry’s Identity Crisis Is Playing Out on Its Front Page
September 7, 2018 at 10:56 am

Vogue’s September issue is fabled in the magazine world. Advertisers flock to it, an entire 2009 R.J. Culter documentary revolves around it, and high-profile celebrities vie to pose for it. Its annual debut has become a Groundhog Day–esque event among publishers, who measure its size and content-to-advertising ratio to evaluate the health of the industry.…

How Media Companies Should Get Started with Business Intelligence
September 6, 2018 at 10:31 am

There has been much discussion in the media space about business intelligence (BI) and how it can help drive a host of key objectives. BI encompasses the tools (usually dashboards) that use a company’s data to improve business decisions and performance. For a publisher, that could mean helping, in real-time, journalists focus on content categories…

Where Do Your Readers Consume Content?
September 6, 2018 at 9:56 am

30% of external traffic to politics content comes from sources other than Google and Facebook. Where else are audiences consuming content by topic? With this report, find out where to distribute content to connect with your current audience and get the attention of new audiences. Download the full report now.

How to Launch A Profitable Online Course While Growing Your Audience
September 5, 2018 at 11:52 am

If you’re looking for new ways to build your audience, I’d like to show you a process that will get your audience to help you design an online learning course that they’ll be willing to pay you to develop. In addition, I will show you how to market this course using a webinar, which will…