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Intention, Authenticity & Value: 3 Key Commerce Strategies for Publishers
March 20, 2019 at 12:17 pm

Publishers are aware of the need to diversify revenues, and increasingly, commerce is the key strategy–with 31% stating it will be an important focus in 2019. There’s a good reason that’s the case. Monetizing embedded links that direct readers to products allows publishers to generate meaningful revenue from their content. Simultaneously, advertisers get the opportunity…

Media Pitch: How Blockthrough Helps Publishers Recover Millions in Ad Revenue
March 18, 2019 at 3:38 pm

Ad blockers have grown into a massive problem for online publishers. Some analysts estimate that by 2020, publishers will lose nearly $75 billion annually to ad blockers. This movement is fueled by users’ exasperation with intrusive ad experiences and growing privacy concerns. Despite user backlash, online advertising is not going the way of the dodo,…

8 Ways Media Sales Reps Can Increase Print’s Value in an RFP
March 13, 2019 at 2:49 pm

Remember back in the good old days, say, about 2015, when ad agencies had separate media-buying teams for print and digital? That made it easy for the sales team to specialize. The old codgers sold print, while the “kids” sold digital. But the world is no longer so simple. From what I see, based especially…

5 Ways to Significantly Cut Subscription Renewal Costs
March 7, 2019 at 9:57 am

Whether you run a paid or controlled magazine, growing and maintaining your subscriber base is one of your biggest budget expenses. Finding ways to cut subscription renewal costs has a big impact on your profitability. Assuming you operate at a 20% profit margin, every dollar saved in your circulation efforts is the equivalent of $5…

What's Your Event DNA? The Creation of Rapid Growth, Non-Cloneable Programs
March 6, 2019 at 5:37 pm

DNA is the molecular-level instructions that guide the development and expression of a living thing. How that thing will engage. How it will respond. How it will interact with others. DNA guides how a unique life will unfold. Meaningful, growing, sustainable events must also begin with the creation of their unique DNA, which is developed…

New Privacy Regulations Coming Your Way: California Consumer Privacy Act (CCPA)
March 4, 2019 at 2:27 pm

Have you recovered from last spring’s GDPR adrenaline rush yet? Everybody in publishing was nervous about finding the right way to comply with new European privacy regulations. It did not seem like there was one clear path to compliance. As much anxiety as GDPR regulations provoked, that may soon look like the good old days.…

Condé Nast Positions its Video Offering as a Respite from Brand Safety Crises
March 1, 2019 at 9:40 am

Advertisers flock to platforms like Facebook and YouTube for their extensive reach and mounds of data. Condé Nast is saying they have all that and more. In December 2017, the legacy publisher launched Condé Nast Prime, a suite of cross-platform video content. The company has since been trying to educate the…

Lookbook: See How Top Publishers Send Email
February 28, 2019 at 11:51 am

From welcome emails to newsletter templates and more, get our latest lookbook to see how leading publishers engage their email audiences at every step of the relationship.

Podcasts Reap Engagement. It's Time for B2B Media to Dive In
February 28, 2019 at 11:17 am

As members of the B2B media sector, we’re always on the hunt for new ways to engage our audience – especially the millennial generation. From events to videos to remarketing schemes, we’re continually looking for ways to break down the four walls that make up our websites and meet our audiences where they are. While…

AI and NLP for Publishers: How Artificial Intelligence and Natural Language Processing Are Transforming Scholarly Communications
February 27, 2019 at 5:09 pm

AI and NLP capabilities have advanced to a degree that publishers can automate significant portions of their workflow, streamlining simple tasks to focus instead on adding greater value to content. In this new report from Cenveo Publisher Services, learn the basics of AI and NLP and how publishers like Taylor & Francis are applying the technology to boost the immediacy of science.

YouTube’s Brand-Safety Woes Give Publishers a Boost in Selling Video Ads Directly
February 27, 2019 at 11:11 am

To avoid future brand-safety embarrassments, agencies are increasingly looking to buy directly from premium-quality content owners on YouTube. “We are seeing a huge increase in demand from agencies in our own YouTube inventory bought directly at meaningful CPMs,” said a publishing executive at a major media owner. Although YouTube…

Want to Build Trust with Readers? Try Adding a Box that Explains the Story Process
February 27, 2019 at 11:07 am

Providing readers with supplementary information on how a journalist approached a story seems to be effective in building reader trust of the news organization, according to a study out Tuesday from the Center for Media Engagement at the University of Texas, Austin. But tests of a second intervention — the addition of a “‘demonstrating balance’ box that directed readers…

Press Release: Wiley Awards all North American, UK, and APAC Product Offprints to Sheridan
February 27, 2019 at 11:02 am

In a move to bring the bulk of their journal offprint work to one best-of-class provider, Wiley selected Sheridan, a CJK Group company, to assume main global offprint production and author bill services for Wiley’s journal titles. Sheridan already serves as Wiley’s principal North American journal print and distribution partner. The offprint transition to Sheridan…

Google Says it’s Fighting Misinformation, but How Hard?
February 25, 2019 at 1:21 pm

Google recently presented a white paper at a digital-security conference in Germany, in which the search giant detailed all the steps it is taking across its various divisions—YouTube, Google News and Google Search—to fight misinformation and disinformation. The company said it is working hard in a number of areas including using…

‘Hard to Back Out’: Publishers Grow Frustrated by the Lack of Revenue From Apple News
February 25, 2019 at 1:17 pm

Last year, Apple News brimmed with promise for publishers, offering an engaged, high-quality audience that seemed to do nothing but grow. Ad revenue wasn’t great, but at the start of 2018, most publishers assumed that would come around. One year later, most publishers are still waiting. Monetization on Apple News remains a slog, according to seven…