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BuzzFeed Will Tell You What Millennials Want, for a Fee
November 19, 2018 at 11:35 am

Scotts Miracle-Gro Co., the plant-care giant, had a problem: Millennials weren’t gardening enough. So the company turned to one of the most renowned experts on millennial behavior, BuzzFeed Inc. But Scotts didn’t just advertise on the site, known for its viral quizzes and lists. Scotts worked with a more obscure part of BuzzFeed focused on inventing new…

Press Release: Bobit Business Media Sold to Gemspring Capital; Richard Rivera to Become CEO
November 19, 2018 at 9:57 am

Torrance, CA,November 15, 2018: Bobit Business Media, a 57-year old B2B media publisher and event producer serving the transportation, automotive, beauty and law enforcement markets has been sold to Westport, Connecticut-based Gemspring Capital (www.Gemspring.com). BBM founder, Ed Bobit, started the company on a shoestring in 1961 with Automotive Fleet. “He was an outstanding leader, visionary…

How Magazine Publishers are Using Digital Printing to Enhance Print Products
November 16, 2018 at 4:06 pm

In this insightful resource, NAPCO Research and the Specialty Graphic Image Association (SGIA) take a deep dive into the value of digital printing for magazine publishers, how to overcome challenges faced in adoption, future interests and the level of understanding of digital printing capabilities.

LinkedIn Expects Media Biz to Bring in $2 Billion in 2018
November 16, 2018 at 9:50 am

LinkedIn, the business and employment network, says it expects to bring in roughly $2 billion from its media business — mostly via ad revenue — by the end of this fiscal year. Why it matters: LinkedIn has been hesitant to reveal specific revenue numbers around its media efforts since it was acquired by Microsoft in 2016,…

Think Apple News is Going to Save Your Traffic? Think Again.
November 15, 2018 at 9:32 am

In a year where Facebook has pushed publisher content further down the news feed (and further down their list of priorities in general), Apple News has seemed to be a relative bright spot in the ongoing tug-of-war between publisher and platform. Pre-installed on millions of devices, Apple’s news aggregator allows publishers to reach large audiences…

Turning Static Print Pages into SEO-Friendly Digital Content that Earns Subscribers
November 14, 2018 at 10:45 am

Content creation just isn’t as easy as it used to be. Back in the pre-digital era, print publication features served a handy dual-purpose. Explicitly, they were a platform for unique journalism. Implicitly, they were the primary value driver that converted and retained subscribers and newsstand buyers. The better a brand executed content’s explicit purpose, the…

So Some People Will Pay for a Subscription to a News Site. How About Two? Three?
November 14, 2018 at 10:12 am

The path forward for premium media is seemingly clear: Put up a paywall. Digital advertising is a duopoly-dominated mess; any print or broadcast cross-subsidy you might have is declining at one speed or another. Your loyal core digital readers may be only a tiny fraction of that big “monthly uniques” number you put into press…

Quartz’s Vision for the Future
November 14, 2018 at 10:09 am

Over the past few months, we’ve been working on the most significant expansion of Quartz since our launch. Today, for the first time, you can access these new offerings: a new app for the Quartz community and a new membership program to deepen your relationship with us. Quartz was founded as a guide to the new global economy, determined…

Google is Advertising in Print Magazines and You Can’t Tell
November 12, 2018 at 1:07 pm

Perhaps you would buy a smartphone for its camera if you knew it was used to photograph the rapper Cardi B on the cover of W magazine. Or actress Angela Bassett on the cover of Allure. Or Ryan Gosling on the cover of GQ. If so, you…

Meredith To Sell 'Fortune' In $150 Million Deal
November 12, 2018 at 1:03 pm

Days after revealing positive revenue gains in its first quarter of 2019, Meredith Corp. announced a deal to sell Fortune for $150 million cash to businessman Chatchaval Jiaravanon, owner of Fortune Media Group Holdings Limited. The deal is expected to close this year. The news comes just a week after Meredith finalized the sale of Time magazine to tech billionaire Marc Benioff…

Special Report: Tactics for Creating a More Agile Digital Tech Buying Strategy
November 9, 2018 at 12:20 pm

When it comes to investing in new digital technology, the biggest obstacle media executives face is finding the time to evaluate and test the countless potential solutions. This in-depth report explores the successful tactics publishers can employ to make their technology evaluation and investment strategy more efficient and effective. Download this report to learn: How…

Meredith Magazines Triple Revenues, Aggressively Attacks Debt
November 9, 2018 at 9:26 am

Just last week, Meredith Corporation announced the finalization of its sale of Time magazine, the flagship property it acquired along with the rest of Time Inc.’s portfolio in January. The title sold for $190 million in cash and was a bright mark on the company’s first-quarter report for fiscal year 2019. The report shows Meredith’s continued dedication to…