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How Publishers Can Start Monetizing Smart Speakers
May 22, 2019 at 8:59 am

If you ask an Amazon Echo how to monetize a voice assistant or smart speaker, it will tell you, “Sorry, I don’t know that one.” Many publishers are in the same boat. Already with enough on their plate, publishers are looking at voice similarly to how they viewed mobile a decade ago. It’s interesting, but…

Press Release: Second Street Acquires Niche Media
May 17, 2019 at 1:49 pm

ST. LOUIS - Second Street announced today the acquisition of Niche Media, an organization dedicated to helping publishers generate revenue via print, digital, and events. This acquisition further expands Second Street’s role as an educator for media. Currently, Second Street alone offers numerous educational resources including the Second Street Lab, Summit, sales workshops, and webinars.…

Hearst’s Michael Clinton on Retirement, ‘Failing Fast’ and the Future
May 17, 2019 at 1:29 pm

From start to finish, Michael Clinton’s tenure in media is an unusual one. First off, he started as a business reporter for DNR, the now defunct men’s wear industry paper and a brother publication to WWD under the Fairchild Fashion umbrella. Not a typical training ground for marketing executives. But it proved to be a…

Why Paper Prices Are Likely to Remain High for Publishers
May 15, 2019 at 8:37 am

Decades of historical precedent suggest that, now that the shortages and price increases of 2018 have ended, publishers should soon benefit from lower paper costs. But don’t hold your breath waiting for history to repeat itself. Prices for publication papers have stabilized since late last year, and the usual post-peak glut and price slashing don’t…

How Google's Cookie Restrictions Could Benefit Advertisers and Publishers
May 13, 2019 at 11:18 am

Google is always working to ensure as many consumer eyeballs as possible remain on its platforms. This truism holds the first obvious benefit for advertisers — a captive audience. And that audience is the major thing to remember for marketers who are upset about losing third-party tracking capabilities on Chrome later this year. Pushing Google…

Press Release: Endeavor Business Media Names Chief Marketing Officer
May 10, 2019 at 9:42 am

NASHVILLE, TN, May 8th, 2019 – Endeavor Business Media has named June Griffin as Chief Marketing Officer. Griffin came over with the recent acquisition of the PennWell Media brands in February 2019 and had previously served in a similar role at PennWell for seven years. Griffin also joins the Endeavor Executive Team. She is charged…

Parse.ly Data Highlights Key Drivers of Reader Retention
May 9, 2019 at 2:36 pm

A major priority for publishers is not just audience growth, but audience retention and ultimately conversions. But do we really know what the driving factors are behind this level of reader loyalty? Recent analysis by content analytics company Parse.ly found that habitual readers, measured as returning visitors, is the most important metric for driving conversions.…

Why Your Ad Campaigns Aren’t Working & How to Fix Them (Part 2): Effective Ad Design
May 8, 2019 at 1:20 pm

Is your website underperforming for your advertisers? Are they pulling dollars from you to run more with your competitors or to spend on inbound marketing and programmatic ads? In my previous article, we talked about how your biggest ad challenges aren’t necessarily because of you. They’re often due to a misalignment in the advertiser’s campaign…

Press Release: Meredith and Hearst Among First Publishers to Commit to Adopting IAB Tech Lab Transparency Label
May 3, 2019 at 12:21 pm

This week Meredith Corporation and Hearst Magazines pledged to adopt the IAB Tech Lab’s proposed industry standard Data Transparency Label. The label will provide advertisers and buyers with four key sets of data: data solution provider information, audience snapshot, audience construction, and source information. The details of each data set can be found in the…

5 Keys to HousingWire’s Double-Digit Revenue Growth in 2018
May 2, 2019 at 2:37 pm

Put your readers first, and your web traffic and revenue will follow. At least that’s what B2B media company HousingWire has learned since expanding and refocusing editorial coverage in 2018. The company, which serves the mortgage and real estate markets, saw double-digit revenue growth last year and maintains an upward trajectory in 2019. The publisher…

Email Audience Enrichment Solutions
May 2, 2019 at 11:34 am

Establish and reconcile audience identity, unlock more first-party data, and deliver personalized experiences to your audience—all by using the technology you already have. Get the Email Audience Enrichment guide, and start doing more with your data.

Analysis: Will Quad Acquisition of LSC Communication Pass DOJ Antitrust Review, Negatively Impact Competitors?
April 25, 2019 at 11:37 am

Peter Schaefer, a principal at New Direction Partners, and Mark Michelson, editor-in-chief of Printing Impressions, predict how the U.S. Department of Justice, Antitrust Div., will rule on the pending acquisition of LSC by Quad. They also discuss — assuming the deal gets finalized — how it will ultimately impact the magazine and book printing landscape, and…

How Micropayments Can Move Readers Through the Subscription Funnel
April 24, 2019 at 2:20 pm

This year – and perhaps for the first time – the topic of micropayments was front and center at the 2019 INMA Media Subscription Summit, where publishers discussed best practices for growing digital subscriptions. It was a direct reflection of the industry’s shift in focus toward tools and solutions that can extend current business models.…

7 Sneaky Ways Your Ad Tech is Costing You Sales
April 23, 2019 at 12:36 pm

Even some of the most successful media brands in the world are relying on outdated technology, resulting in time (and money) lost over time. This free guide will walk you through seven time sucks that add up to big waste – and what you can do to avoid them.

It’s Time for Publishers to Create Experiences, Not Destinations
April 18, 2019 at 1:05 pm

For those of you that don’t know me personally, I’m a huge football fan. So, in 2017, when Tony Romo was getting replaced by Zak Prescott, I was watching closely if Romo would land on a team that would go head to head against my New York Giants. That search, and an article posted on…