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Publishers Try to Use Ad Annoyance as a Lure to Subscribers
May 23, 2018 at 11:22 am

Publishers hunting for subscribers like to say they’re delivering an experience worth paying for. Increasingly, that’s starting to mean “one that has no mobile ads.” Over the past few months,  Salon Media Group and Gannett have all begun offering ad-free versions of their mobile apps to subscribers. For Gannett’s USA Today app users, an ads-free experience is…

Andy Warhol’s Interview Magazine has Folded
May 23, 2018 at 11:18 am

Interview magazine, the culture and arts publication founded by Andy Warhol in 1969, has folded, The Post has learned. The glossy periodical owned by billionaire Peter Brant — which lately has been mired in legal spats with former employees, as well as a dispute with its former landlord — has filed for a Chapter 7 liquidation and…

Google to Hold Talks With Publishers Over Their GDPR Concerns
May 21, 2018 at 11:11 am

Alphabet Inc.’s Google has agreed to meet with a group of publishers next week at four of its global offices to discuss their concerns about its preparations for Europe’s forthcoming General Data Protection Regulation, according to people familiar with the matter. Some publishers have been critical of Google’s stance on the sweeping new data-protection law…

Behind the Wall Street Journal Paywall that Decides When Readers are Ready to Subscribe
May 21, 2018 at 11:08 am

For the last four years, The Wall Street Journal has been building a paywall that adapts to reader behavior and decides how many free (sample) articles they should get access to. This adaptive paywall is designed to drive subscribers and communicate the value of joining the Dow Jones family. The Wall Street Journal's paywall houses a machine-learning…

B2B Media, The Ethics Virus & The Pursuit of Consumer-Grade Experiences
May 18, 2018 at 12:33 pm

Last week I attended the 2018 B2B Media Success Conference held by the American Society of Business Publication Editors (ASBPE). The topics of the day ranged from the growing obstacles editors face in accessing public information and officials to the way changing B2B media business models have altered the day-to-day roles and expectations of the…

Us Weekly Vital Signs Strong After a Year at American Media
May 18, 2018 at 10:14 am

Talk about pressure. Victoria Lasdon Rose, chief revenue officer of Us Weekly, is no stranger to pressure, having spent 18 years at Wenner Media, a company known for the capricious ways of its then-owner, Jann Wenner. But that was nothing compared to the last 12 months since Us Weekly became a part of American Media. American Media paid $100 million…

How Tom Wolfe Changed Magazines
May 18, 2018 at 10:11 am

In the summer of 1973, as I was preparing to enter my junior year in college, Harper & Row published “The New Journalism,” an anthology of articles and book excerpts by the likes of Truman Capote, Norman Mailer and Hunter Thompson. Most important, it included a lengthy introduction by the man who was claiming to…

Q&A With Hearst Magazines Digital Media CTO Michael Dugan on a Commerce-Focused Future
May 17, 2018 at 10:23 am

Like most companies, Hearst Magazines Digital Media is ever in search of sustainable revenue streams. One area it’s eyeing as ripe for growth is in ecommerce. With a host of enthusiast and lifestyle brands -- bolstered by the recent Rodale acquisition -- the company is well aware that its content inspires many buying decisions. Making…

Google Issues Updated GDPR Guidance to Publishers on How to Gain Consent from Users
May 16, 2018 at 9:38 am

Google has updated its cookie guidance resource, CookieChoices, to include new tips and suggestions to advertisers and publishers in advance of the May 25 deadline for enforcement of the General Data Protection Regulation (GDPR). GDPR is a sweeping set of rules governing the handling of European Union (EU) members’ personal data. The updates follow a March AdWords blog…

Press Release: PRINT Act to Protect Publishers and Printers from Harmful Tariffs
May 16, 2018 at 9:31 am

Arlington, Va. – Today, in an effort to protect printers and publishers from unwarranted tariffs, Senators Susan Collins (R-ME) and Angus King (I-ME) introduced S. 2835, the “Protecting Rational Incentives in Newsprint Trade Act of 2018,” or “PRINT Act.” Senators Roy Blunt (R-MO), Shelley Moore Capito (R-WV), Deb Fischer (R-NE), Johnny Isakson (R-GA), Doug Jones (D-AL), Claire McCaskill (D-MO),…

Tech Talk Face Off: Publishing Technology and Media Trends
May 16, 2018 at 9:20 am

There is no denying that technology has changed the publishing industry in profound ways. Denis Wilson, Editor-in-Chief of Publishing Executive, sat down with Target Marketing's Thorin McGee for an installment of the "Tech Talk Face Off" video series, taking a closer look at exactly what has changed, how it impacting publishers, and what they need to…

In a Tough Ad Climate, Small Publishers are Finding Success in Small Donations
May 16, 2018 at 8:51 am

Digital advertising is competitive and the subscription business is tough, but digital publishers are finding hope in small-dollar donations. This month, LAist and DCist, Los Angeles- and Washington-focused local news sites once owned by DNAinfo, will each launch Kickstarter campaigns. They’re hoping to mirror the success of their…

Meredith Reports Excess in Savings in Post-Acquisition Earnings Call
May 14, 2018 at 11:13 am

Meredith said gobbling up Time Inc. is actually a tastier treat than first expected. In its earnings call on Thursday, the company said that the original estimate of $400 million to $500 million in savings over the first two years post-merger will now tally more than $500 million in savings. Of course, that means lots of…

3 Tips for Evaluating Paywall Solutions
May 14, 2018 at 11:10 am

The move to paid subscription models has been the talk of the media industry for the past few years. And in 2018 we’ve seen more and more media brands actively evaluating or rolling out paid digital content models. Over the past few months, I’ve worked with a number of media companies on the evaluation and…

In the Age of AI, Publishers Need Authenticated Audiences
May 14, 2018 at 10:49 am

Though Facebook has only recently come under fire for fake user profiles on its platform, the problem of fake profile data has long plagued programmatic media trading. Lotame, for example, recently purged more than 400 million user profiles after identifying them as bots. The problem is so profound in programmatic that some…

Quartz, Concert Partner To Better Target Business Execs
May 11, 2018 at 12:31 pm

Quartz, Atlantic Media’s business news website, has partnered with Vox Media and NBC Universal’s digital ad marketplace, Concert. According to Axios, the new venture, which will appear as a vertical on Concert called “C-Suite,” combines the companies’ collective ad inventory, allowing marketers to better target business executives. Of the 86 million unique visitors expected at C-Suite that…

Medium Abruptly Cancels the Membership Programs of its 21 Remaining Subscription Publisher Partners
May 11, 2018 at 12:27 pm

Medium has informed publishers using its platform to offer paid memberships that it’s ending that feature. An email at the end of last month from Medium’s head of partnerships Basil Enan told publishers that the company was planning to discontinue memberships in May. “We were among the first to sell memberships on Medium, among the few local organizations working…

Publishers Have More First-Party Data Than They Think. Here’s How to Use It
May 10, 2018 at 10:12 am

With Facebook cutting off access to third-party data, Apple’s introduction of Intelligent Tracking Prevention, and GDPR looming, access to data is top of mind for publishers and advertisers alike. Publishers who have the first-party data to offer advertisers will be at an advantage. Fortunately, publishers might already have more first-party data available than they think;…