Search Results

Search Data Voids and Evil Unicorns
August 21, 2018 at 4:44 pm

Not all search queries are alike — there are “search data voids.” That is, there are many search terms where there is little quality or

Podcasts Are Fertile Ground for City & Regional Publishers
August 20, 2018 at 3:10 pm

In case you haven’t noticed, we’ve entered an era of on-demand media consumption. And due to its mobility and being a natural accompaniment for multitasking, audio has emerged as a favorite among the on-demand public. Podcasting, in particular, has enjoyed a boom in recent years, with one in four Americans now listening to podcasts. “The…

How The Sun Took on The Mail Online – and Won
August 20, 2018 at 1:48 pm

It is exactly five years since Rupert Murdoch’s British newspaper stable made its audacious – and we can now say almost calamitous – move to put The Sun behind a digital paywall. News UK’s decision in August 2013 to charge for online access to the nation’s most popular tabloid – in spite of all its…

Where Do Your Readers Consume Content?
August 17, 2018 at 12:00 pm

30% of external traffic to politics content comes from sources other than Google and Facebook. Where else are audiences consuming content by topic? With this report, find out where to distribute content to connect with your current audience and get the attention of new audiences. Download the full report now.

Mind the Gap: Uncovering Pay Disparity in the Newsroom
August 17, 2018 at 10:31 am

The tumult would spread to every newspaper in the industry, but it began with whispers within the confined spaces of the women’s bathrooms and during off-the-cuff coffee chats at the Wall Street Journal in late 2015. As Elva Ramirez began speaking to other women at the Journal…

America’s Newspapers Just Played Right Into Trump’s Hands
August 17, 2018 at 10:29 am

Nothing flatters an independent journalist less than the sight of him forming a line to drink from the same fountain as his colleagues. Such a spectacle will unfold on Thursday, August 16, as 200 or more editorial pages will heed the call sounded by Boston Globe op-ed page editor Marjorie Pritchard to run…

Media Pitch: Centiment Aims to Remove Marketing's Emotional Blindspot
August 16, 2018 at 11:15 am

Perhaps the most sought after yet elusive component of marketing is understanding the emotional impact that a brand’s messaging has on its audience. Yet emotion is a fundamental factor for driving brand engagement. Centiment, a neuro-powered marketing and advertising technology, aims to remove the emotional blind spot for businesses. By collecting data about how people…

As Publishers Eye Subscriptions, Don’t Overlook Institutional Sales
August 15, 2018 at 12:14 pm

Content producers and publishers have a new appetite for digital subscriber revenue. Of course, there is the striking success of subscription platforms for streaming music and video content: as we see with iTunes, Spotify, Netflix, Amazon and others. But newspapers in their transition to fully digital platforms are also showing that digital subscriptions from a…

Condé Nast’s Turnaround Plan Faces Hurdles
August 15, 2018 at 9:39 am

Condé Nast CEO Bob Sauerberg has given himself a five-year window to diversify the legacy magazine publisher’s revenues away from print advertising and put it on a path to profitability. Industry observers and former Condé executives think he has his work cut out for him. Sauerberg’s plans, approved by the Condé Nast board and unpacked…

New York Magazine is Officially for Sale
August 15, 2018 at 9:33 am

New York magazine has become the latest legacy title to hang out a “for sale” sign, and the guessing game has already begun to see who will make a run at it. Supermarket magnate John Catsimatidis and American Media Inc. CEO David Pecker are expected to…

2019 Print Forecast: Tight Paper Market Will Continue Squeezing Publishers
August 13, 2018 at 1:29 pm

At the beginning of next year, magazine publishers will be paying about 25% more for paper than they did just 18 months earlier -- assuming they can find any paper to buy. There are no signs that the scarce supply and rising prices afflicting all U.S. buyers of publication papers will abate in 2019. Magazine-quality…

Vanity Fair’s September Cover Sells Something. And Not Only What It Says.
August 13, 2018 at 1:04 pm

Let’s face it: Very few people really read a magazine’s cover credits, which is to say, the boxes of very small type inside the table of contents listing the team behind the image, the clothes worn and the cosmetics used. Sometimes, however, they contain nuggets of information that…

Meredith Getting The Full Scoop On Readers Post-Time Inc. Acquisition
August 13, 2018 at 12:59 pm

It’s not how many people you know. It’s how many you know well. Meredith prioritizes depth over breadth: The company posits that a limited number of deep relationships with core readers matter more than a larger number of shallow relationships. While advertisers prize scale, content that draws readers back again and again opens the door…

'The New York Times' Introduces 'Your Feed' To iOS App
August 10, 2018 at 10:04 am

To help its readers keep up with the roughly 160 articles published per day, The New York Times has added a feature to its iOS app called “Your Feed.” The feature allows users to create customizable channels made up of Times’ content. Rolled out last week and officially announced on Friday, “Your Feed” provides users with 24 different channels…

Here’s Why It Makes Sense for Condé Nast to Sell Brides, W and Golf Digest
August 10, 2018 at 10:00 am

After Condé Nast reportedly lost more than $100 million last year, it’s no surprise the publisher is doubling down on its core brands and dropping three more specialized, niche publications, media buyers say. With a roster of recognizable names including The New Yorker, Vogue and Vanity Fair, titles like Brides, Golf Digest and W seem more like outliers…

How Publishers Can Leverage Recent Google News Updates for Audience Growth
August 9, 2018 at 11:15 am

Google announced the redesign of Google News at Google I/O in May of this year. The main changes include embedding its AI-powered technology that encourages news personalization for all types of search results, and, the amalgamation of Google Newsstand, Google News and Google Weather into a single destination across all devices. As reported on their…

If Paid Content is the New Hope, How Do We Convert Free Readers to Paying Ones?
August 8, 2018 at 11:34 am

So we’re agreed? Reader revenue is the way to go. We’re over traffic-at-scale and ad-only funding models. Subscriptions probably won’t pay all your bills, but a healthy mix of subs and ad sales is what we’re all about these days. OK? Great! Now that we’ve settled the paid content argument, how are we actually going…

Quad/Graphics Suing Meredith Over Contract Demands
August 8, 2018 at 11:18 am

Sussex-based Quad/Graphics Inc. is suing Meredith Corp. after the Iowa-based publisher said it would terminate the printer’s contract on several titles, including InStyle and Southern Living. The dispute stems from a number of changes Meredith wanted to the specifications of its contracts with Quad for six current titles and two additional ones set to begin…