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BoSacks Speaks Out: IMAG Conference Zeroes in on Credibility & Consumer Revenue
June 18, 2018 at 2:01 pm

There is a trend in publishing and media conferences that has been growing for the past few years, and when I tell you what it is, you'll say, “Of course.” It's actually a conversation I've seen at publishing conferences around the world. I've heard it in Berlin at the Digital Innovators’ Summit and at MagNet:…

A.M.I., Tabloid Giant and Trump Ally, Expands Its Reach
June 18, 2018 at 10:33 am

American Media Inc., the country’s largest tabloid publisher whose chairman is a close ally of President Trump, controls almost the entire supermarket checkout rack after new acquisitions announced on Friday. A.M.I. said it had bought In Touch, Life & Style, Closer and 10 other titles from Bauer Media, expanding a celebrity-news portfolio that already included…

Washington Post Staffers Ask Richest Man in the World to Pay Them Fairly
June 18, 2018 at 10:30 am

On Thursday, about 400 staffers at the Washington Post signed an open letter to their newspaper’s owner, Jeff Bezos, politely suggesting that he’s being a cheapskate in their union’s ongoing contract negotiations. From the letter: We, the undersigned, have been extremely grateful that you stepped in to purchase the Post at a time when the traditional media model was collapsing, and…

After Years of Growth, the Use of Social Media for News is Falling Across the World
June 15, 2018 at 10:42 am

People are becoming disenchanted with Facebook for news. The “Trump bump” appears to be sustaining itself. And younger people are more likely to donate money to a news organization than older people. These are some of the findings from a big new report out Thursday from Oxford’s Reuters Institute for the Study of Journalism. The…

Conde Nast Has More Influence on Consumers Than Google or Facebook
June 15, 2018 at 10:38 am

Conde Nast has fast become a frontrunner in discovering ways to leverage its audiences across its 22 brands. Through a highly technical understanding of who its customers are and what they want, the company has developed a deep pool of user data. That allows it to create deeper revenue streams for advertisers. Yesterday, Conde Nast…

Insights & Decisions Are “The Brain” of the Media Tech Stack [Infographic]
June 14, 2018 at 9:09 am

About 4 or 5 years ago, the conversation in the publishing business started to focus on becoming “data-driven” and developing 360-degree views of the audience. There was industry-wide recognition that data was the fuel for any revenue-growing activity – and the future of the media business overall. As Publishing Executive contributor Rob Keenan said back…

Once Considered Mortal Enemies, Print & Digital Are Living Happily Together
June 13, 2018 at 2:19 pm

Both sides were wrong. “In three years, none of this will be in print,” a senior publishing executive told me, six years ago, about two magazines that are still profitable and still in print. Mr. Print Is Dead thought magazine publishing would soon be all about apps and the web. (You see, kids, back then…

Department Of Homeland Security Compiling Database Of Journalists And 'Media Influencers'
June 13, 2018 at 12:57 pm

In today’s installment of "I’m Not Terrified, You Are," Bloomberg Government reports on a FedBizOpps.gov posting by the Department of Homeland Security (DHS) with the relatively benign-sounding subject “Media Monitoring Services.” The details of the attached Statement of Work, however, outline a plan to gather and monitor the public activities of media…

4 SEO Best Practices of the Past That No Longer Apply
June 11, 2018 at 1:53 pm

Are you an old school SEO still using SEO best practices from 10 years ago? If so, you may want to consider upgrading your strategy. Even if you’re still seeing results, with all of Google’s algorithm updates, it’s likely those results won’t continue for long. Change is good. Sure, it’s uncomfortable, but it’s the discomfort…

A Company Built on a Bluff
June 11, 2018 at 1:50 pm

It was sunny in Williamsburg on the last Wednesday in May, which also happened to be the second day of a new era at Vice Media. Visitors were still required to sign in on a tablet that featured an image of a woman’s red lips opened wide to reveal a tab of acid, but the…

How The California Consumer Privacy Act Stacks Up Against GDPR
June 11, 2018 at 1:45 pm

While both the California Consumer Privacy Act and Europe’s General Data Protection Regulation address the collection of personal information by businesses, they are actually quite different. Here’s where they diverge and why the advertising trade orgs are lobbying like bandits to block the California act’s passage. The…

Publishers Can Grab More Programmatic Brand Spend by Focusing on Quality Inventory
June 8, 2018 at 9:06 am

After a decade of lagging behind the rise of digital content consumption, the floodgates on digital ad spend opened wide around 2012. Much of this has been due to a tide of brand dollars flowing through automated pipes, with eMarketer estimating that over four in five US digital display dollars will be spent on programmatic…

In the GDPR Era, Contextual Targeting is Making a Comeback
June 8, 2018 at 9:04 am

The ad-buying pendulum is swinging slowly but surely back to contextual targeting, thanks to the arrival of the General Data Protection Regulation. With so much market uncertainty surrounding the impact of GDPR, many ad buyers are reluctant to take risks with data-heavy audience targeting techniques. But contextual targeting, where…

“If You Don’t Have Gender Equality in Your Newsroom, it’s Like Running on One Leg. And in the Current Climate, the Male Leg is Limping”
June 8, 2018 at 9:00 am

The lack of women in leadership in the journalism industry is not an unfamiliar topic. But what are news organizations actually doing about it? And how can other news organizations take on the gender diversity gap, too? The second annual Women in News summit, hosted in Portugal by WAN-IFRA this week, highlighted depressing (but motivating?) statistics on women’s presence in the media world and…

Scale Your Email Program with Automation
June 7, 2018 at 4:03 pm

Good email takes time. Or does it? Download the new solution guide to see how publishers can maximize efficiency, engagement, and revenue with effective email automation.

Apple Can Succeed In Ads Without Sharing Data
June 6, 2018 at 3:35 pm

Apple is reportedly headed once more into the fray with the launch of a contextual ad network that could include inventory from Pinterest, Snap and a collective of other apps in the App Store. The move, first reported by The Wall Street Journal, may seem strange in light of macro events like Facebook’s data scandal and…

Facebook is Shutting Down its Trending Topics for News Module
June 6, 2018 at 3:32 pm

Against all odds, Facebook’s Trending Topics lasted more than four years. The company debuted a mostly algorithmic module that pulled in stories posted across the network, based on users’ interests and posts that were getting a lot of increasing attention, in early 2014. This month, Alex Hardiman, Facebook’s head of news products , announced in a blog post…