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Publishers Balk at Publicis Media’s New GDPR Requirements
July 13, 2018 at 12:14 pm

Several publishers are pushing back on demands by agency giant Publicis that are meant to get the agency in compliance with the General Data Protection Regulation. The concerns center around Publicis’ shifting liability for the new European privacy law to publishers. The GDPR requires companies to justify collecting people’s data…

Programmatic is Not Just for Media Buyers. What Publishers Need to Know.
July 13, 2018 at 12:06 pm

It’s a message we’ve been hearing percolate through the industry now for years: programmatic is the future of advertising. Brands, in search of more control over their media buying activity, have embraced technology-based approaches that promise efficiency, precision, flexibility, and superior ROI. Warts…

Disruption Needs to be Part of Day-to-Day Processes of Publishers
July 12, 2018 at 10:24 am

If disruption is really the “new normal” in the media business, then it stands to reason that publishers should no longer by surprised by it. It should be mundane enough that it’s accounted for in how publishers work every day. “Disruption can be a lot of things,” says Cory Munchbach, VP of Strategy for BlueConic.…

Disruption is the New Normal - Highlights from FUSE Media Summit
July 12, 2018 at 10:09 am

At last year's FUSE Media Summit keynote panel, moderated Jeff Litvack, CEO, Adweek, one of the key topics was how disruption has become part of the day-to-day reality for publishers of all types and sizes. Panelists Cory Munchbach, VP of Strategy for BlueConic; Sachin Kamdar, CEO and co-founder of Parse.ly; Christopher Reid, founder and CEO of Sortable; and Tony…

How B2B Media Companies Are Successfully Growing Subscription Revenue
July 11, 2018 at 12:05 pm

There’s no question that 2018 has seen many publishers make a push to increase revenue from subscriptions and paid content, which many see as a necessity in the face of digital advertising’s many uncertainties. Subscriptions have become the talk of the media industry. Yet most of this talk focuses on upping subscriptions in the consumer…

Dire Predictions Aside, GDPR Didn’t Kill Ad Retargeting (It’s Growing)
July 9, 2018 at 11:02 am

Europe’s far-reaching data privacy law was meant to be the end of ad retargeting, but the early signs suggest it’s still going strong. Six weeks after the arrival of the General Data Protection Regulation, spending on retargeting is rising, according to several advertising executives. In the case of three of those executives, who all spoke…

Press Release: Sheridan PubFactory Hosts Sciendo, De Gruyter’s New Publishing Services Business
July 9, 2018 at 10:46 am

Hanover, PA — De Gruyter’s new Sciendo platform showcases the breadth of its services and solutions, along with presenting 600 Open Access journals and 100+ Open Access books. Host to 1400+ journals and 400,000+ books, the PubFactory platform is the perfect home for Sciendo, which provides publishing services to organizations and individual authors, including online…

GDPR and Third-Party Services: What Publishers Need to Know
July 9, 2018 at 10:37 am

By now, everyone understands the General Data Protection Regulation (GDPR) is here to stay, and businesses must make themselves entirely compliant in order to avoid fines of up to four percent of total global revenue. In the online publishing industry especially, business leaders must be fully aware of the different aspects of their websites that…

Atlantic Media’s Quartz sale is as quirky and quartzy as the site itself
July 6, 2018 at 10:28 am

Give David Bradley new credit for publishing innovation. The Atlantic Media owner built his company into one of the country’s highest quality journalism companies, embracing the possibilities of digital far better than most of his peers. Over a couple of decades, he and his team assembled a group of high-performing B2C and B2B companies. Now,…

'Rolling Stone' To Publish Monthly, Expand Events Business
July 6, 2018 at 10:24 am

Six months after Wenner Media sold its controlling stake in Rolling Stone to Penske Media, the magazine will cut its print issues from biweekly to monthly. The Rolling Stone brand is getting a redesign in both print and digital, and a new focus on events. Each Rolling Stone issue will now be $9.99, up from $5.99. The new version of the magazine will…

Press Release: EnsembleIQ Acquires Media Brands From Lebhar-Friedman
July 6, 2018 at 10:22 am

Chicago, Illinois – EnsembleIQ announced today that it has purchased substantially all of the media, digital and event assets from New York City-based Lebhar-Friedman. Launched in 1925, the third-generation family business produced several leading retail brands including DRUG STORE NEWS, CHAIN STORE AGE and HARDWARE AND BUILDING SUPPLY DEALER. The transaction also includes Chain Store Age’s…

What Are the Must-Have Tools in Any Media Tech Stack?
July 5, 2018 at 2:28 pm

As a consultant, I’ve learned to love having conversations with industry colleagues about the future direction of the media business. Sometimes the discussion focuses on the future of editorial operations. Other times, it focuses on how audience engagement is evolving. Topics like changing business models, the move to subscription models, the growing importance of data,…

Are You Reaping Revenue From Events?
July 2, 2018 at 2:13 pm

Sheridan’s latest white paper – How to Launch a Successful Events Business - is packed with best practices for launching events. Includes 2 association publisher case studies and tips and advice from the industry’s leading event expert, Andrew Davis. Download your free copy today.

California Passes Sweeping Law to Protect Online Privacy
July 2, 2018 at 11:19 am

California has passed a digital privacy law granting consumers more control over and insight into the spread of their personal information online, creating one of the most significant regulations overseeing the data-collection practices of technology companies in the United States. The bill raced through the State Legislature without opposition on Thursday and was signed into…

Unilever Says No More Fake Followers and Bots
July 2, 2018 at 11:15 am

Unilever’s CMO Keith Weed kicked off Cannes with a big announcement: The company would make an effort not to work with influencers who had fake followers or used bots to grow their accounts. But the reality of working with influencers whose followings are authentic may be trickier than just making a proclamation like that. Neil Waller, CEO…