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Apple’s ‘Netflix for Magazines’ Getting a Chilly Reception
December 14, 2018 at 11:19 am

When Apple Inc. introduced the iPad eight years ago, media executives rejoiced. “Sit down once a day and pray to thank Steve Jobs that he is saving the publishing industry,” the head of German publisher Axel Springer said about the tablet in 2010. But the idea of paging through a magazine on an iPad never really caught on. Newspapers…

How Publishers Are Venturing into Subscription Video on Demand (AKA OTT)
December 12, 2018 at 1:39 pm

Over the past decade, video has become a standard component of the content mix for media brands. Most publishers have ramped up their video-making and monetization capabilities, increasing quality and volume of in-house video production and hosting them on their own sites and distributing on social media platforms such as Facebook, Instagram, YouTube, Twitter, and…

Bubble Fears, Old-Guard Acquisitions, and Audible: This was 2018 in Podcasts
December 12, 2018 at 1:38 pm

Twenty Eighteen. What kind of year has it been? When I sat down to plot this column last Tuesday, a few words popped to mind: busy, chaotic, confusing. Frankly, I’m not sure how I’ll remember 2018 down the line, but I have some ideas of a few things that’ll stick. I. Perhaps the most pronounced public narrative…

Digital Influencers have Changed Advertising. They’re Changing Journalism, Too.
December 10, 2018 at 1:06 pm

The rise of social platforms has brought with it a new kind of celebrity: the digital influencer. It’s a newish term, used to describe social media users whose online clout enables them to engage with and advertise to their followers in more direct ways than traditional media figures. As influencers build relationships with their audiences through…

Google is Launching a Voice-Driven Version of Google News for Smart Speakers and Phones
December 10, 2018 at 1:03 pm

People like smart speakers, but there are a lot of things they don’t like about news on smart speakers. As recent research by Nic Newman — published by the Reuters Institute for the Study of Journalism, and written up by us here — shows, consumers aren’t the biggest fans of the sort of news briefings that publishers have been pushing out.…

Time's Editor-CEO Shares His Vision For a Magazine Under New Ownership
December 7, 2018 at 10:27 am

When Meredith Corp. put Time magazine on the block following its purchase of Time Inc. in Nov. 2017, it tapped editor-in-chief Edward Felsenthal to spearhead the process. Perhaps an unorthodox role for a career journalist, selling the magazine turned out to be a great calling for Felsenthal, who joined the publication six years ago following…

Who and What Can Save Condé Nast?
December 5, 2018 at 10:48 am

Condé Nast is effectively at a standstill until it finds a new chief executive officer to run its troubled publishing business, but there are at most a handful of executives around who can meet all of its current needs. The combined list of characteristics and experience that industry and executive search experts said is required…

MediaPitch: Naytev Is Helping Publishers Automate & Optimize Social Content
December 3, 2018 at 1:42 pm

Consumers today have more choice in how, where, and when they access content than ever before. Social media platforms provide publishers with a way to get relevant, interesting information to those who want to read it, and do so on the consumers terms. But managing multiple social streams — what to publish, where to publish…

Hedge Fund Buys Newsstand Giant
November 30, 2018 at 9:11 am

Yesterday's announcement from the owner of the country's largest magazine wholesaler seems to have flown beneath the radar, but it could have major implications for the U.S. magazine industry. That's why we're publishing the news release word for word, which rarely happens at Dead Tree Edition. We'll…

Mic has Laid Off the Majority of its Staff
November 30, 2018 at 8:51 am

Mic is laying off the majority off its staff while the digital publisher works on a deal to sell the remainder of its assets to Bustle Digital Group. Mic CEO Chris Altchek announced the layoffs at a staff meeting this morning. Until today the company had employed more than 100 people. I’ve asked Mic to provide…

How is Scan-Based Trading Working Out for You?
November 28, 2018 at 10:39 am

Scan-based trading (SBT)—wherein the wholesaler is paid only for copies that go through the register, and unsold inventory is not recorded as either sold or returned—has been implemented in an estimated 70% of U.S. retailers. It was a long time coming, with many studies and audits and recommended best practices backing it up; and no…

Condé Nast, Its Luster Dimmed by Losses, Is Looking for a New Chief
November 28, 2018 at 10:23 am

Condé Nast, the once-flush publisher of Vogue, Vanity Fair, The New Yorker and other magazines, is looking for a new business leader after years of losses. The company said on Tuesday that its chief executive, Robert A. Sauerberg Jr., would step down after his successor was found.…

10 Do's & Don'ts of Great Content Recommendation Engines
November 26, 2018 at 12:36 pm

Content recommendation was back in the news recently, for all the wrong reasons. A survey by Arkadium highlighted how much people dislike branded “content recommendation” widgets (the ones that tend to push ad links rather than, you know, recommend real content). More worryingly, that readers predominantly blame publishers for the negative experiences they have with…

Glamour to Cease Publishing Regular Print Mag in Condé Nast’s Latest Digital Shift
November 21, 2018 at 10:08 am

After nearly 80 years, the monthly print edition of Condé Nast’s Glamour women’s magazine is ending. Glamour’s last regularly published print edition, the January 2019 issue, is scheduled to hit newsstands next week, the company announced Tuesday. It’s another move by Condé Nast away from declining print businesses to pivot to a mostly digital future, a trend…

BuzzFeed Will Tell You What Millennials Want, for a Fee
November 19, 2018 at 11:35 am

Scotts Miracle-Gro Co., the plant-care giant, had a problem: Millennials weren’t gardening enough. So the company turned to one of the most renowned experts on millennial behavior, BuzzFeed Inc. But Scotts didn’t just advertise on the site, known for its viral quizzes and lists. Scotts worked with a more obscure part of BuzzFeed focused on inventing new…

Press Release: Bobit Business Media Sold to Gemspring Capital; Richard Rivera to Become CEO
November 19, 2018 at 9:57 am

Torrance, CA,November 15, 2018: Bobit Business Media, a 57-year old B2B media publisher and event producer serving the transportation, automotive, beauty and law enforcement markets has been sold to Westport, Connecticut-based Gemspring Capital ( BBM founder, Ed Bobit, started the company on a shoestring in 1961 with Automotive Fleet. “He was an outstanding leader, visionary…

Think Apple News is Going to Save Your Traffic? Think Again.
November 15, 2018 at 9:32 am

In a year where Facebook has pushed publisher content further down the news feed (and further down their list of priorities in general), Apple News has seemed to be a relative bright spot in the ongoing tug-of-war between publisher and platform. Pre-installed on millions of devices, Apple’s news aggregator allows publishers to reach large audiences…

Turning Static Print Pages into SEO-Friendly Digital Content that Earns Subscribers
November 14, 2018 at 10:45 am

Content creation just isn’t as easy as it used to be. Back in the pre-digital era, print publication features served a handy dual-purpose. Explicitly, they were a platform for unique journalism. Implicitly, they were the primary value driver that converted and retained subscribers and newsstand buyers. The better a brand executed content’s explicit purpose, the…