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Setting A CDP (Or Any Tech) Up for Success
December 13, 2018 at 12:59 pm

Last week I wrote a piece on how first-party data is growing in value to marketers and how publishers should respond. As a follow-up I wanted to highlight one of the presentations made during a webinar we hosted earlier this week on How Publishers Are Using CDPs to Better Engage & Monetize Audiences. Many publishers…

How Publishers Are Venturing into Subscription Video on Demand (AKA OTT)
December 12, 2018 at 1:39 pm

Over the past decade, video has become a standard component of the content mix for media brands. Most publishers have ramped up their video-making and monetization capabilities, increasing quality and volume of in-house video production and hosting them on their own sites and distributing on social media platforms such as Facebook, Instagram, YouTube, Twitter, and…

Digital Influencers have Changed Advertising. They’re Changing Journalism, Too.
December 10, 2018 at 1:06 pm

The rise of social platforms has brought with it a new kind of celebrity: the digital influencer. It’s a newish term, used to describe social media users whose online clout enables them to engage with and advertise to their followers in more direct ways than traditional media figures. As influencers build relationships with their audiences through…

Google is Launching a Voice-Driven Version of Google News for Smart Speakers and Phones
December 10, 2018 at 1:03 pm

People like smart speakers, but there are a lot of things they don’t like about news on smart speakers. As recent research by Nic Newman — published by the Reuters Institute for the Study of Journalism, and written up by us here — shows, consumers aren’t the biggest fans of the sort of news briefings that publishers have been pushing out.…

Mark Ritson: The Story of Digital Media Disruption Has Run its Course
December 7, 2018 at 10:21 am

Your boss ushers you into her corner office, smiles and then hands you a two-page document. You scan it. It’s your performance review and annual pay rise. On page one you are scoring a solid B across all the key metrics. Not bad. On the next page is your…

First-Party Data Will Be Increasingly Valuable to Marketers. Publishers Must Step Up.
December 6, 2018 at 12:37 pm

It’s been a busy fall. We held two FUSE summits in the past two months – FUSE Media and FUSE Digital Marketing, which focused on digital technology adoption strategies for publishers and brands respectively. Hosting these two executive summits provides a unique view of each side of the digital marketing ecosystem. There are some ground…

MediaPitch: Naytev Is Helping Publishers Automate & Optimize Social Content
December 3, 2018 at 1:42 pm

Consumers today have more choice in how, where, and when they access content than ever before. Social media platforms provide publishers with a way to get relevant, interesting information to those who want to read it, and do so on the consumers terms. But managing multiple social streams — what to publish, where to publish…

Press Release: MediaRadar Study - Native Renewal Rates Up to 40% in 2018
December 3, 2018 at 1:35 pm

NEW YORK, NY (November 30, 2018)— MediaRadar, the leading advertising intelligence and sales enablement platform, today released its latest trend report on digital native ad spend from January 2016 to June 2018. The study reviewed thousands of ads from over 3,000 sites. Market Reaching Maturity According to the analysis, in the first half of 2018, an…

How is Scan-Based Trading Working Out for You?
November 28, 2018 at 10:39 am

Scan-based trading (SBT)—wherein the wholesaler is paid only for copies that go through the register, and unsold inventory is not recorded as either sold or returned—has been implemented in an estimated 70% of U.S. retailers. It was a long time coming, with many studies and audits and recommended best practices backing it up; and no…

Parliament Seizes Cache of Facebook Internal Papers
November 26, 2018 at 12:33 pm

Parliament has used its legal powers to seize internal Facebook documents in an extraordinary attempt to hold the US social media giant to account after chief executive Mark Zuckerberg repeatedly refused to answer MPs’ questions. The cache of documents is alleged to contain significant revelations about Facebook decisions on data and privacy controls that led to the Cambridge…

Press Release: Northstar Travel Group Launches Studio 90
November 21, 2018 at 9:29 am

SECAUCUS, NJ (November 20, 2018) - Northstar Travel Group ("Northstar") announced the launch of Northstar Studio 90, a digital strategy team and content marketing team focused on delivering outstanding business performance for their clients' marketing investments. As the market leader, Northstar delivers unrivaled reach and scale across the travel and meetings industries allowing Northstar Studio 90…

BuzzFeed Will Tell You What Millennials Want, for a Fee
November 19, 2018 at 11:35 am

Scotts Miracle-Gro Co., the plant-care giant, had a problem: Millennials weren’t gardening enough. So the company turned to one of the most renowned experts on millennial behavior, BuzzFeed Inc. But Scotts didn’t just advertise on the site, known for its viral quizzes and lists. Scotts worked with a more obscure part of BuzzFeed focused on inventing new…

LinkedIn Expects Media Biz to Bring in $2 Billion in 2018
November 16, 2018 at 9:50 am

LinkedIn, the business and employment network, says it expects to bring in roughly $2 billion from its media business — mostly via ad revenue — by the end of this fiscal year. Why it matters: LinkedIn has been hesitant to reveal specific revenue numbers around its media efforts since it was acquired by Microsoft in 2016,…

Think Apple News is Going to Save Your Traffic? Think Again.
November 15, 2018 at 9:32 am

In a year where Facebook has pushed publisher content further down the news feed (and further down their list of priorities in general), Apple News has seemed to be a relative bright spot in the ongoing tug-of-war between publisher and platform. Pre-installed on millions of devices, Apple’s news aggregator allows publishers to reach large audiences…

Turning Static Print Pages into SEO-Friendly Digital Content that Earns Subscribers
November 14, 2018 at 10:45 am

Content creation just isn’t as easy as it used to be. Back in the pre-digital era, print publication features served a handy dual-purpose. Explicitly, they were a platform for unique journalism. Implicitly, they were the primary value driver that converted and retained subscribers and newsstand buyers. The better a brand executed content’s explicit purpose, the…

So Some People Will Pay for a Subscription to a News Site. How About Two? Three?
November 14, 2018 at 10:12 am

The path forward for premium media is seemingly clear: Put up a paywall. Digital advertising is a duopoly-dominated mess; any print or broadcast cross-subsidy you might have is declining at one speed or another. Your loyal core digital readers may be only a tiny fraction of that big “monthly uniques” number you put into press…