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Why Publishers Should Consider Newscycle’s Élan Ad to Replace Google DSM/XSM
August 29, 2018 at 11:29 am

Earlier this year, Google announced that in July 2019 it will retire Google DoubleClick Sales Manager -- also known as Google DSM/XSM – which means that many publishers are looking for a replacement for their advertising order management systems. In this interview, Publishing Executive content director Denis Wilson speaks with Newscycle’s Director of Product Management…

A Closer Look at the Personalized ELLE Cover with Kim Kardashian West
May 30, 2018 at 12:19 pm

In April, 50,000 ELLE magazine subscribers got a surprise in the mail. The chosen readers received a specially printed issue, featuring Kim Kardashian West on the cover and a message from the reality TV celebrity personalized with the reader’s first name. The personalized cover generated a lot of buzz, getting people talking across a wide…

How Digital Printing Helps Retailers Personalize Print & Increase Sales
November 7, 2017 at 4:21 pm

What if retailers could take their most loyal customers and individually target those customers with a beautifully printed catalog, featuring products they're most interested, based on purchase history and predictive analytics? This hypothetical has become a reality thanks to advances in digital printing and data integration technology. In this video, print expert and CEO of…

John Conley Describes Digital Printing's Power to Engage Niche Audiences
November 7, 2017 at 1:54 pm

Digital printing is making it easier for magazine publishers to create hyper-targeted niche magazines. In this video print expert and CEO of Borderland Advisers John Conley explains how Cobblestone Living uses digital printing to deliver greater value to and increase revenue from its affluent audience of 500 subscribers. Conley is an advisor and speaker at…