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'Rolling Stone' To Publish Monthly, Expand Events Business
July 6, 2018 at 10:24 am

Six months after Wenner Media sold its controlling stake in Rolling Stone to Penske Media, the magazine will cut its print issues from biweekly to monthly. The Rolling Stone brand is getting a redesign in both print and digital, and a new focus on events. Each Rolling Stone issue will now be $9.99, up from $5.99. The new version of the magazine will…

Press Release: EnsembleIQ Acquires Media Brands From Lebhar-Friedman
July 6, 2018 at 10:22 am

Chicago, Illinois – EnsembleIQ announced today that it has purchased substantially all of the media, digital and event assets from New York City-based Lebhar-Friedman. Launched in 1925, the third-generation family business produced several leading retail brands including DRUG STORE NEWS, CHAIN STORE AGE and HARDWARE AND BUILDING SUPPLY DEALER. The transaction also includes Chain Store Age’s…

What Are the Must-Have Tools in Any Media Tech Stack?
July 5, 2018 at 2:28 pm

As a consultant, I’ve learned to love having conversations with industry colleagues about the future direction of the media business. Sometimes the discussion focuses on the future of editorial operations. Other times, it focuses on how audience engagement is evolving. Topics like changing business models, the move to subscription models, the growing importance of data,…

Are You Reaping Revenue From Events?
July 2, 2018 at 2:13 pm

Sheridan’s latest white paper – How to Launch a Successful Events Business - is packed with best practices for launching events. Includes 2 association publisher case studies and tips and advice from the industry’s leading event expert, Andrew Davis. Download your free copy today.

California Passes Sweeping Law to Protect Online Privacy
July 2, 2018 at 11:19 am

California has passed a digital privacy law granting consumers more control over and insight into the spread of their personal information online, creating one of the most significant regulations overseeing the data-collection practices of technology companies in the United States. The bill raced through the State Legislature without opposition on Thursday and was signed into…

Unilever Says No More Fake Followers and Bots
July 2, 2018 at 11:15 am

Unilever’s CMO Keith Weed kicked off Cannes with a big announcement: The company would make an effort not to work with influencers who had fake followers or used bots to grow their accounts. But the reality of working with influencers whose followings are authentic may be trickier than just making a proclamation like that. Neil Waller, CEO…

We’re Looking for Media Tech Startups!
July 2, 2018 at 11:10 am

The media business is constantly evolving, driven by new technologies that are changing the way content is created, distributed and consumed. It can be difficult to keep track of all of the latest and greatest ideas out there. That is where Publishing Executive comes in. We launched the Media Pitch blog two years ago to provide…

Future CEO Zillah Byng-Thorne on the Sustainability of Ecommerce & Monetizing Specialist Content
July 2, 2018 at 10:50 am

Publishers have historically touted ecommerce as a golden opportunity to increase their topline revenue. In this age of digital disruption, where major platforms like Facebook, Google and increasingly, Amazon have asserted their dominance, publishers of all sizes have had to work hard to reconfigure their business models to adapt. For media brands, now is the…

Press Release: MPA - The Association of Magazine Media Releases 2018/19 Factbook
June 29, 2018 at 8:56 am

NEW YORK, NY – June 27, 2018 – MPA–The Association of Magazine Media announced the release of its 2018/19 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media.…

New York Media Builds A Digital Empire On The Legacy Of Its Iconic Print Magazine
June 29, 2018 at 8:44 am

In the last decade, New York Media, the parent company of New York magazine, has aggressively expanded its digital offerings, adding six topic-oriented sites that have carved out their own space as standalone brands, built on the 50-year-old legacy of one of the most successful print magazines of all time. It’s a remarkable story. When New York launched in…

Cut Your Email List and Make More Money
June 28, 2018 at 11:03 am

As media professionals, we’re used to measuring our impact by our reach. More print subscribers are good as long as it makes financial sense. And of course, the more social media followers, website traffic, and email subscribers the better. Or so we think … but more isn’t always better. An email that is unopened doesn’t…

PwC’s Global Entertainment & Media Outlook 2018-2022 Reveals Long-Term Trends
June 27, 2018 at 3:05 pm

Each year PwC releases the Global Entertainment & Media Outlook. Released earlier this month was the 2018-2022 edition. (Here’s the press release from last year.) The Outlook is definitely a worthy read to get a grip on the high-level and (very) long-term trends shaping the media industry, such as where advertising dollars are expected to…

What AT&T’s Acquisition of AppNexus Means
June 27, 2018 at 9:30 am

AT&T has acquired digital advertising technology company AppNexus, it said Monday, signaling that the telecom giant is looking to become a bigger player in digital advertising and siphon digital ad dollars from Google and Facebook. The deal, reportedly worth around…

After Decimating the Print Business, Facebook Launches a Magazine That’s Not a Magazine
June 27, 2018 at 8:33 am

It looks like a magazine. It reads like a magazine. It even has the word “magazine” on the front cover. But don’t be fooled. “Grow by Facebook,” a new quarterly publication from the social network, is definitely not a magazine. Rather, it’s a “thought leadership platform” about people “challenging the status quo,” according to the…

Are Digital Magazine Apps A Stepping-Stone to Paid Content?
June 25, 2018 at 1:25 pm

The conventional wisdom on digital magazines is that they’re dead, at least as a custom format, separate from print and enhanced for the tablet or phone. Apple often gets the blame - killing Newsstand killed digital magazines. But the shuttering of Apple’s standalone magazine space, as awful as it always was, was a symptom not…

David Carey Stepping Down As President Of Hearst Magazines
June 25, 2018 at 12:32 pm

David Carey, the president of Hearst Magazines since 2010 and the architect of some of the most successful magazine launches at that company in recent decades, is stepping down at the end of the year, according to the company. Carey will serve next year as a fellow at the Harvard Advanced Leadership Initiative, a program…

Reddit Launches a ‘News’ Tab into Beta Testing
June 25, 2018 at 10:54 am

Reddit  is rolling out its “news” tab into beta, the company announced this week. The expansion follows on Reddit’s initial test of a news-related feature that began this May, when an alpha version shipped to some users of Reddit’s iOS app. At the time, Reddit explained it wanted to give news its own dedicated home on its site in order…

Publishers use Cannes Lions to Reassert Their Influence
June 22, 2018 at 11:54 am

The agency and ad tech vendor presence may be more muted at Cannes Lions this year, but publishers are seizing the opportunity to reassert themselves — and there’s no better place to do so than at a festival packed with global chief marketing officers who are looking to use…