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Scale Your Email Program with Automation
June 7, 2018 at 4:03 pm

Good email takes time. Or does it? Download the new solution guide to see how publishers can maximize efficiency, engagement, and revenue with effective email automation.

Apple Can Succeed In Ads Without Sharing Data
June 6, 2018 at 3:35 pm

Apple is reportedly headed once more into the fray with the launch of a contextual ad network that could include inventory from Pinterest, Snap and a collective of other apps in the App Store. The move, first reported by The Wall Street Journal, may seem strange in light of macro events like Facebook’s data scandal and…

Facebook is Shutting Down its Trending Topics for News Module
June 6, 2018 at 3:32 pm

Against all odds, Facebook’s Trending Topics lasted more than four years. The company debuted a mostly algorithmic module that pulled in stories posted across the network, based on users’ interests and posts that were getting a lot of increasing attention, in early 2014. This month, Alex Hardiman, Facebook’s head of news products , announced in a blog post…

How Walled Gardens Like Facebook Are Cannibalizing Media Publishers
June 6, 2018 at 11:14 am

We are all very aware of the public relations nightmares Facebook has faced over the last couple of years. Most recently, Facebook dealt with criticism about data security following the Cambridge Analytica scandal, a growing amount of questionable content on the platform, accusations of censorship and reporting of false advertising metrics. Despite all of these criticisms,…

Apple Says it is ‘Shutting Down’ Tracking From Like & Share Buttons and Conversation Platforms
June 6, 2018 at 11:11 am

Apple further entrenched its strategic positioning as privacy protector against the ad tech ecosystem at WWDC, its annual developer conference, on Monday. Apple is taking aim at Facebook’s Like buttons, Disqus comments widgets and other third-party APIs that can be used for data collection, tracking and ad targeting. Last year, Apple shrugged at industry pushback that…

No, B2B Media Doesn’t Have an Ethics Problem
June 4, 2018 at 11:55 am

It broke my heart when I read the recent blog post “B2B Media, The Ethics Virus & The Pursuit of Consumer-Grade Experiences,” which argued the majority of B2B/trade publishers have a problem of selling out editorial integrity to advertisers. In the piece, Publishing Executive editor-in-chief Denis Wilson wrote, “If you think your organization is immune…

Google’s Getting Into Programmatic Audio Ads for Google Play, SoundCloud and Spotify
June 4, 2018 at 9:54 am

As more streaming music services lean into automated advertising, Google is getting into the game with programmatic audio ads. The online advertising giant announced on Wednesday that it will begin offering programmatic audio ads through Spotify, SoundCloud, Tune In and Google Play Music. Starting this week, brands will be able to buy the ads through…

'New York' 50th Anniversary Series Focuses On Birth Of Programmatic Advertising
June 4, 2018 at 9:35 am

To celebrate its half a century of publication, New York has been releasing features focused on stories that made New York, well, New York. In the process, the magazine is also reminding readers why it’s a staple among city dwellers. These stories have run the gamut from the hyper-local — a peek into the origins of the…

New Rolling Stone Owner Pumping $8M into Fresh Content
June 1, 2018 at 11:26 am

Rolling Stone is beefing up its music, politics and pop culture as its new owner gets ready to pump in an estimated $8 million to $10 million in a redesign to be unveiled in July. “If you want to do it right, it costs money,” said Jay Penske, whose Penske Media took over majority control of…

Press Release: The Honorable Ganta Srinivasa Rao, Minister of Education of Andhra Pradesh, India, Visits U.S. in Support of Magazine Literacy
June 1, 2018 at 11:23 am

Mr. Ganta Srinivasa Rao’s tour in the US, where he is meeting with state governments and university officials, is meant to develop educational initiatives and build educational ties between India and the U.S. In one such initiative, the U.S.-based is teaming with education and business leaders in India to launch, which will deliver magazines and…

Report Finds Publishing Industry Tech Spending Aimed at Bringing Audiences Back Home
May 31, 2018 at 1:13 pm

Publishing Executive has released the results of its second annual survey on which technologies publishers plan to buy, the objectives behind their investments, and which technologies they expect to drive the most revenue. To enable publishers to see where and why their peers are making technology investments, survey results and analysis have been compiled into…

The Top Technologies Publishers Will Buy in 2018
May 30, 2018 at 4:06 pm

Media executives reveal which technologies they plan to buy this year and why, exhibiting a more audience-centric approach than recent years and an overall desire to take back control of their own destinies.

A Closer Look at the Personalized ELLE Cover with Kim Kardashian West
May 30, 2018 at 12:19 pm

In April, 50,000 ELLE magazine subscribers got a surprise in the mail. The chosen readers received a specially printed issue, featuring Kim Kardashian West on the cover and a message from the reality TV celebrity personalized with the reader’s first name. The personalized cover generated a lot of buzz, getting people talking across a wide…

California Ballot Measure Could Become ‘America’s GDPR’
May 30, 2018 at 12:08 pm

Call it privacy’s revenge. The California Consumer Privacy Act now appears likely to qualify for the ballot, with more than enough signatures to put the measure before voters in November. After that, it would have a reasonable chance to pass absent a well-funded campaign that might scare…

Here are the Data Privacy Notices Publishers are Showing their Europe-Based Readers
May 30, 2018 at 11:53 am

Europe’s General Data Protection Regulation laws are now in effect, and we’re getting a sense of what publishers have decided to implement on their websites as of May 25 — whether they’ve decided to block European Union and European Economic Area-based traffic outright, set up buckets of consent for…

GDPR: US News Sites Unavailable to EU Users Over Data Protection Rules
May 25, 2018 at 10:36 am

A number of high-profile US news websites are temporarily unavailable in Europe after new European Union rules on data protection came into effect. The Chicago Tribune and LA Times were among those posting messages saying they were currently unavailable in most European countries. The General Data Protection Regulation (GDPR)…

Facebook and Google Dominate Online Ads. Can Alliances Between News Publishers Compete?
May 25, 2018 at 10:32 am

Digital advertising revenue, dominated by giants like Google and Facebook, is on course to track above $335 billion by 2020, or about the same as the GDP of Ireland. One researcher has estimated that Facebook and Google draw around 85 percent of total digital ad revenue worldwide. Google alone will continue to channel…