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Should Publishers Raise Prices on Subscribers Who Use Adblockers?
June 22, 2018 at 11:51 am

Do you use an adblocker? Would you pay the local news organization that you subscribe to an extra dollar or two a month to be able to use their site with an ad-blocker? Those are the questions Associated Press reporter Ryan Nakashima has spent the past six months researching over the…

Press Release: HousingWire Acquires The Reverse Review
June 20, 2018 at 10:36 am

IRVING, TEXAS – June 19, 2018 – HousingWire, the nation’s leading source of news and information covering the U.S. housing finance market, announced today that it has acquired the assets of Reverse Publishing, LLC and its associated media brand, The Reverse Review, from American Advisors Group (“AAG”). Founded in 2008, The Reverse Review has provided…

Behind the Resurgence of Independent Mag Publishing
June 20, 2018 at 10:26 am

The recent print closures of magazines such as Look, Glamour and NME portray an industry on the brink of implosion. Yet things look very different in the independent publishing arena – a place where new titles are thriving, albeit under a different definition of success. The story of independent mag publishing in the UK is the subject of Somerset House’s…

Tronc Closes Historic 'LA Times' Sale For $500 Million, New Owner Slams Fake News
June 20, 2018 at 10:23 am

In February, Tronc Media, owners of the Orlando Sentinel and Chicago Tribune, announced it would be selling the L.A. Times to Patrick Soon-Shiong, billionaire founder of Culver City-based Nanthealth, $500 million cash. The sale became final today. Soon-Shiong will also take control of the San Diego Union-Tribune, Spanish-language Hoy and several other local papers. As of Monday afternoon, Soon-Shiong appointed Norman Pearlstine, who has previously worked at The Wall Street…

4 Customer Experience Tactics Publishers Should Steal from Ecommerce
June 20, 2018 at 10:16 am

Everything is convenient these days. I noticed the other day that my kiddo had a hole in his shoe, so while I was sitting in line at the dry cleaners, I opened the Zappos app and ordered my son a new pair of the same shoes (one size up, of course). It took 3 minutes,…

BoSacks Speaks Out: IMAG Conference Zeroes in on Credibility & Consumer Revenue
June 18, 2018 at 2:01 pm

There is a trend in publishing and media conferences that has been growing for the past few years, and when I tell you what it is, you'll say, “Of course.” It's actually a conversation I've seen at publishing conferences around the world. I've heard it in Berlin at the Digital Innovators’ Summit and at MagNet:…

A.M.I., Tabloid Giant and Trump Ally, Expands Its Reach
June 18, 2018 at 10:33 am

American Media Inc., the country’s largest tabloid publisher whose chairman is a close ally of President Trump, controls almost the entire supermarket checkout rack after new acquisitions announced on Friday. A.M.I. said it had bought In Touch, Life & Style, Closer and 10 other titles from Bauer Media, expanding a celebrity-news portfolio that already included…

Washington Post Staffers Ask Richest Man in the World to Pay Them Fairly
June 18, 2018 at 10:30 am

On Thursday, about 400 staffers at the Washington Post signed an open letter to their newspaper’s owner, Jeff Bezos, politely suggesting that he’s being a cheapskate in their union’s ongoing contract negotiations. From the letter: We, the undersigned, have been extremely grateful that you stepped in to purchase the Post at a time when the traditional media model was collapsing, and…

After Years of Growth, the Use of Social Media for News is Falling Across the World
June 15, 2018 at 10:42 am

People are becoming disenchanted with Facebook for news. The “Trump bump” appears to be sustaining itself. And younger people are more likely to donate money to a news organization than older people. These are some of the findings from a big new report out Thursday from Oxford’s Reuters Institute for the Study of Journalism. The…

Conde Nast Has More Influence on Consumers Than Google or Facebook
June 15, 2018 at 10:38 am

Conde Nast has fast become a frontrunner in discovering ways to leverage its audiences across its 22 brands. Through a highly technical understanding of who its customers are and what they want, the company has developed a deep pool of user data. That allows it to create deeper revenue streams for advertisers. Yesterday, Conde Nast…

Insights & Decisions Are “The Brain” of the Media Tech Stack [Infographic]
June 14, 2018 at 9:09 am

About 4 or 5 years ago, the conversation in the publishing business started to focus on becoming “data-driven” and developing 360-degree views of the audience. There was industry-wide recognition that data was the fuel for any revenue-growing activity – and the future of the media business overall. As Publishing Executive contributor Rob Keenan said back…

Once Considered Mortal Enemies, Print & Digital Are Living Happily Together
June 13, 2018 at 2:19 pm

Both sides were wrong. “In three years, none of this will be in print,” a senior publishing executive told me, six years ago, about two magazines that are still profitable and still in print. Mr. Print Is Dead thought magazine publishing would soon be all about apps and the web. (You see, kids, back then…

Department Of Homeland Security Compiling Database Of Journalists And 'Media Influencers'
June 13, 2018 at 12:57 pm

In today’s installment of "I’m Not Terrified, You Are," Bloomberg Government reports on a FedBizOpps.gov posting by the Department of Homeland Security (DHS) with the relatively benign-sounding subject “Media Monitoring Services.” The details of the attached Statement of Work, however, outline a plan to gather and monitor the public activities of media…

4 SEO Best Practices of the Past That No Longer Apply
June 11, 2018 at 1:53 pm

Are you an old school SEO still using SEO best practices from 10 years ago? If so, you may want to consider upgrading your strategy. Even if you’re still seeing results, with all of Google’s algorithm updates, it’s likely those results won’t continue for long. Change is good. Sure, it’s uncomfortable, but it’s the discomfort…

A Company Built on a Bluff
June 11, 2018 at 1:50 pm

It was sunny in Williamsburg on the last Wednesday in May, which also happened to be the second day of a new era at Vice Media. Visitors were still required to sign in on a tablet that featured an image of a woman’s red lips opened wide to reveal a tab of acid, but the…

How The California Consumer Privacy Act Stacks Up Against GDPR
June 11, 2018 at 1:45 pm

While both the California Consumer Privacy Act and Europe’s General Data Protection Regulation address the collection of personal information by businesses, they are actually quite different. Here’s where they diverge and why the advertising trade orgs are lobbying like bandits to block the California act’s passage. The…

Publishers Can Grab More Programmatic Brand Spend by Focusing on Quality Inventory
June 8, 2018 at 9:06 am

After a decade of lagging behind the rise of digital content consumption, the floodgates on digital ad spend opened wide around 2012. Much of this has been due to a tide of brand dollars flowing through automated pipes, with eMarketer estimating that over four in five US digital display dollars will be spent on programmatic…