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Gwyneth Paltrow Didn't Want Condé Nast to Fact-Check Goop Articles
July 27, 2018 at 12:23 pm

Gwyneth Paltrow’s partnership with Condé Nast was touted by the publisher’s artistic director Anna Wintour as a “something remarkable, a thoroughly modern take on how we live today”. The plan was for the publisher to make a regular Goop magazine, but it all fell apart when Condé Nast wanted to fact-check Goop articles, according to an interview…

Q&A with TMB’s New VP of Programmatic and Data Product Operations, Scott Mulqueen
July 26, 2018 at 12:02 pm

In June, Trusted Media Brands (TMB), which publishes titles such as Reader’s Digest, Taste of Home, and The Family Handyman, brought on industry veteran Scott Mulqueen to assume the role of VP, programmatic and data product operations. The move comes as data is increasingly used to drive intelligent programmatic ad targeting products and is the…

Publishers Can Find New Audiences For Their Content
July 25, 2018 at 3:28 pm

30% of external traffic to politics content comes from sources other than Google and Facebook. Where are audiences consuming content by topic? With this report, find out where to distribute content to connect with your current audience and get the attention of new audiences. Download the full report now.

Using Automation to Make Audience Development More Personal
July 25, 2018 at 1:25 pm

You would never invite a friend over to your home, open your door, and walk away once they walked in, would you? They’re your friend, after all. You’d say hello, thank them for coming, and ask them about their day. We live in a time where some of the most successful brands are aching to…

Troy Young Named President Of Hearst Magazines
July 25, 2018 at 12:16 pm

Hearst today named Troy Young president of the company's magazine division, succeeding David Carey, who announced last month that he's stepping down after eight years. Young has been president of Hearst Magazines Digital Media since 2013. In his new role, he will oversee Hearst Magazines’ global business, encompassing more than 300 print editions and 240 digital brands. The…

Daily News Massacre Even Worse Than First Reported
July 25, 2018 at 12:13 pm

Much has been made of the 45 journalists laid off at the Daily News. After all, the loss of 50 percent of the newsroom is jaw-dropping. But that is apparently only half the story. The pink-slip massacre actually took out a total of 96 employees, Media Ink has learned. On top of the nearly four dozen…

How Publishers Can Boost Revenue With A Subscription Box, Part 1
July 23, 2018 at 1:26 pm

Magazine publishers, don’t let the changing advertising landscape get you down. You have something not many businesses have: a successful magazine brand. Even brands like Red Bull, Airbnb, and AllRecipies have come into our turf with print magazines sold on the newsstand to get that unique exposure, trust and loyalty that only a magazine can…

BuzzFeed Ditches Native, Goes All Programmatic with BuzzFeed News
July 23, 2018 at 12:51 pm

BuzzFeed has been on a mission to diversify away from direct-sold advertising. And nowhere is that more evident than on its new BuzzFeed News site. On Tuesday, the venture-backed publisher launched a standalone news site that was missing the native ads that still drive a majority of BuzzFeed’s revenue. The only ads on BuzzFeed News’s…

Hearst Digital Media Chief may be Frontrunner for Top Job
July 23, 2018 at 12:41 pm

Troy Young, the president of Hearst Magazines Digital Media, is being flagged by some insiders as the front-runner to succeed incumbent David Carey, who announced plans to step down at year end. Carey’s other top lieutenants in the company that publishes Cosmopolitan, Elle, Esquire, Harper’s Bazaar, Good Housekeeping and Town & Country are Michael Clinton, the…

Reader Revenue Tops $130 Million at The Guardian
July 20, 2018 at 12:41 pm

Those annoying yellow banner ads on The Guardian's website suggesting readers dig deep for journalism have worked. The Guardian Media Group said that it has raised about $130 million in reader revenue, according to a spokesman for the company, helping put the paper on a better financial path. The Guardian's online coverage of Facebook's Cambridge Analytica…

Find a New Audience for Your Content Marketing
July 19, 2018 at 4:28 pm

40% of traffic to Health & Fitness content comes from Facebook. Where else are niche audiences consuming content? With this report, you will find out where to distribute content to connect with your current audience and where you can get the attention of new audiences. Download the full report now.

The Quest for new Audiences has Taken The Washington Post to the Streaming Platform Twitch
July 18, 2018 at 12:48 pm

Twitch: It’s not just for Fortnite battle royales anymore. The Washington Post tried out broadcasting on the streaming platform best known for gaming yesterday with content related to politics — which is its own battle royale, really. The Post’s plans for the platform include “postgame” coverage of major news events hosted by political reporter Libby Casey and a series…

Condé Said Mulling More Cuts, Possible Closures
July 18, 2018 at 12:41 pm

Condé Nast has been undergoing a restructuring for the last two years — but the process isn’t over quite yet and there could be yet another magazine casualty on the way. Numerous sources say one possibility being considered is to finally do what has been long rumored: shutter the nearly 50-year-old W magazine, launched in 1972 by publishing…

Press Release: Blanchard Systems Achieves US Postal PAGE Certification
July 18, 2018 at 12:38 pm

New Orleans, LA, July 8th 2018­­­ – Blanchard Systems has received PAGE Certification from the United States Postal Service for Virtual Publisher.  Virtual Publisher is Blanchard’s cloud based SAAS solution to Plan, Produce, Approve and Deliver Ad and Editorial page content.  This certification eliminates the need to send marked copies of magazines to United States…

Why Launch of Google Podcasts is a Huge Deal for the Industry
July 18, 2018 at 12:32 pm

Right now, I've got 76 podcast subscriptions on my Google Pixel. Before switching from iPhone to Android in 2012, I spent hours online reading forums in search for a suitable Android podcast alternative. At the time -- and still now -- iTunes podcasts (now Apple podcasts) were the gold standard in podcast listening. Since I've…

Gawker.com sold to Bleacher Report Co-Founder Bryan Goldberg in Bankruptcy Auction
July 16, 2018 at 11:26 am

The last vestiges of Gawker.com, the now-dormant gossip website that was equal parts feared and admired, were sold on Thursday to Bryan Goldberg, the founder of Bustle and co-founder of Bleacher Report. A person familiar with the situation confirmed the sale of the site, which they said went for less than $1.5 million. Goldberg founded…

Ousted Billboard CEO John Amato Being Probed for Sexual Misconduct
July 16, 2018 at 11:17 am

The CEO of Billboard and The Hollywood Reporter was pushed out earlier this week after a private internal investigation raised concerns about evidence of sexual harassment and other wrongdoing, according to three sources with direct knowledge of the outcome of the internal investigation. The probe…

To Grow Print Revenue, Give Advertisers What They Want: Data-Driven Targeting
July 16, 2018 at 10:47 am

There’s an old saying that, “If the only tool you have is a hammer, everything looks like a nail.” I goofed. I’ve been advocating the use of a “hammer” to help magazines reverse a decade-long advertising slump. I should have been talking about what we need to build. What the magazine industry needs to focus…

Publishers Balk at Publicis Media’s New GDPR Requirements
July 13, 2018 at 12:14 pm

Several publishers are pushing back on demands by agency giant Publicis that are meant to get the agency in compliance with the General Data Protection Regulation. The concerns center around Publicis’ shifting liability for the new European privacy law to publishers. The GDPR requires companies to justify collecting people’s data…