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Top Tweets from the 2018 FUSE Media Summit
October 4, 2018 at 1:03 pm

With the FUSE Media Summit having just wrapped up for another year, we wanted to take a moment to share some of the conversations that were happening around the event on social media. Now in its third year, FUSE Media brought top media technology executives and cutting-edge tech vendors to Philadelphia for three days of…

Press Release: DCL Names Content Solutions Expert Marianne Calilhanna as Vice President, Marketing
September 19, 2018 at 11:48 am

FRESH MEADOWS, N.Y., Sept. 17, 2018 /PRNewswire/ -- DCL, an industry leader in transforming content into smarter formats and by so doing, enhancing its discoverability and revenue-driving potential, today announced that Marianne Calilhanna has joined its executive team, as Vice President, Marketing. Ms. Calilhanna brings extraordinary depth and breadth of related experience to this role, having spent the majority…

Press Release: EnsembleIQ Expands Partnership with Omeda, Consolidates MarTech Stack
September 17, 2018 at 11:16 am

Chicago, IL – OMEDA, the market leader in Audience Relationship Management solutions, announces an expanded partnership with EnsembleIQ becoming their exclusive provider for audience data management, email marketing, fulfillment services, and CDP solutions for their full suite of products and market groups. The partnership will take advantage of Omeda’s full suite of robust, end-to-end audience…

Press Release: Kate Spellman Joins Questex as Chief Marketing Officer
September 17, 2018 at 11:11 am

NEW YORK (Sept. 17, 2018) – Questex LLC, a leading B2B information services provider, today announced Kate Spellman will be joining the company’s executive team in the newly created role of chief marketing officer. Her appointment follows last week’s announcement that Paul Miller would become Questex’s CEO as part of the transition to new ownership by MidOcean…

How Publishers Can Boost Revenue With A Subscription Box, Part 3
September 12, 2018 at 1:13 pm

In previous posts, I explored the important considerations publishers should make before launching a subscription box and how to get your subscription boxes to your customers. In this third and final post, we’ll look at some ways to grow your subscription box revenue. There are two ways to grow your subscription box -- adding subscribers…

How Media Companies Should Get Started with Business Intelligence
September 6, 2018 at 10:31 am

There has been much discussion in the media space about business intelligence (BI) and how it can help drive a host of key objectives. BI encompasses the tools (usually dashboards) that use a company’s data to improve business decisions and performance. For a publisher, that could mean helping, in real-time, journalists focus on content categories…

How to Launch A Profitable Online Course While Growing Your Audience
September 5, 2018 at 11:52 am

If you’re looking for new ways to build your audience, I’d like to show you a process that will get your audience to help you design an online learning course that they’ll be willing to pay you to develop. In addition, I will show you how to market this course using a webinar, which will…

How Publishers Can Boost Revenue With A Subscription Box, Part 2
August 27, 2018 at 12:24 pm

In my last post, I explored the important considerations publishers should make before launching a subscription box, including developing your offer and branding, choosing a platform, finding products and marketing. Now it’s time to start thinking about how you’ll actually get your subscription boxes to your customers. In a third and final post, I’ll share…

Podcasts Are Fertile Ground for City & Regional Publishers
August 20, 2018 at 3:10 pm

In case you haven’t noticed, we’ve entered an era of on-demand media consumption. And due to its mobility and being a natural accompaniment for multitasking, audio has emerged as a favorite among the on-demand public. Podcasting, in particular, has enjoyed a boom in recent years, with one in four Americans now listening to podcasts. “The…

Press Release: LSC Communications Announces Strategic Equity Investment in Content Logistics Company MAZ
August 1, 2018 at 12:33 pm

CHICAGO--(BUSINESS WIRE)--LSC Communications, Inc. (NYSE: LKSD), a leader in traditional and digital printing solutions, announced today an equity investment and the signing of a definitive reseller agreement with MAZ Systems Incorporated. MAZ is a New York City-based content logistics company that enables brands, media and publishers to publish any content to various output channels, including…

Q&A with TMB’s New VP of Programmatic and Data Product Operations, Scott Mulqueen
July 26, 2018 at 12:02 pm

In June, Trusted Media Brands (TMB), which publishes titles such as Reader’s Digest, Taste of Home, and The Family Handyman, brought on industry veteran Scott Mulqueen to assume the role of VP, programmatic and data product operations. The move comes as data is increasingly used to drive intelligent programmatic ad targeting products and is the…

How Publishers Can Boost Revenue With A Subscription Box, Part 1
July 23, 2018 at 1:26 pm

Magazine publishers, don’t let the changing advertising landscape get you down. You have something not many businesses have: a successful magazine brand. Even brands like Red Bull, Airbnb, and AllRecipies have come into our turf with print magazines sold on the newsstand to get that unique exposure, trust and loyalty that only a magazine can…

Press Release: Blanchard Systems Achieves US Postal PAGE Certification
July 18, 2018 at 12:38 pm

New Orleans, LA, July 8th 2018­­­ – Blanchard Systems has received PAGE Certification from the United States Postal Service for Virtual Publisher.  Virtual Publisher is Blanchard’s cloud based SAAS solution to Plan, Produce, Approve and Deliver Ad and Editorial page content.  This certification eliminates the need to send marked copies of magazines to United States…