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Medium Abruptly Cancels the Membership Programs of its 21 Remaining Subscription Publisher Partners
May 11, 2018 at 12:27 pm

Medium has informed publishers using its platform to offer paid memberships that it’s ending that feature. An email at the end of last month from Medium’s head of partnerships Basil Enan told publishers that the company was planning to discontinue memberships in May. “We were among the first to sell memberships on Medium, among the few local organizations working…

Publishers Have More First-Party Data Than They Think. Here’s How to Use It
May 10, 2018 at 10:12 am

With Facebook cutting off access to third-party data, Apple’s introduction of Intelligent Tracking Prevention, and GDPR looming, access to data is top of mind for publishers and advertisers alike. Publishers who have the first-party data to offer advertisers will be at an advantage. Fortunately, publishers might already have more first-party data available than they think;…

New Ownership Could Spell Big Changes for SI Swimsuit Edition
May 9, 2018 at 3:26 pm

Are modesty ponchos and chaste coverups coming to the Sports Illustrated Swimsuit Issue? Multiple sources tell Page Six that the annual annals of female anatomy is facing a sticky situation after Sports Illustrated was purchased by the wholesome Midwestern folks at Meredith along with other Time Inc.…

Warren Buffet Predicts Only 3 Newspapers Will Sustain Print Editions
May 9, 2018 at 3:22 pm

Earlier this year, The New York Times CEO Mark Thompson gave the newspaper’s print run another decade during an appearance on CNBC’s "Power Lunch." "The key thing for us is that we're pivoting. Our plan is to go on serving our loyal print subscribers as long as we can.…

With New Online Marketplace, Print Ads May Have Finally Entered the Programmatic Age
May 9, 2018 at 2:00 pm

A leading publishing association, BPA Worldwide, announced a partnership today that could be a catalyst for boosting magazine advertising sales across the industry, even for BPA non-members. Four months ago, I asked this question in a Publishing Executive article: “Why is placing a national ad in multiple magazines still such an arduous, manual process? When…

Press Release: BPA Worldwide Announces Alignment with Adwanted.com
May 9, 2018 at 12:00 pm

Shelton, CT May 9, 2018 – BPA Worldwide,  a global leader in media auditing, today announced it will enable its members to add automation to the media buying process beyond online display ads. When it launched the B2B Media Exchange, the private digital ad marketplace (PMP), BPA’s members asked if the PMP could also provide…

Snapchat Axes Licensing Deals with Publishers Amid Redesign Turmoil
May 7, 2018 at 2:01 pm

Snap reportedly plans to stop paying its publisher partners upfront licensing fees for their daily and weekly Discover editions, publishers' digital magazine-like collections of photos and videos in the app, according to Digiday. The social company is opting to have Discover publishers monetize solely from ad revenue…

Meredith Has 150 Possible Buyers for Big-Name Magazines
May 7, 2018 at 1:57 pm

More than 150 potential buyers are circling some or all of the four magazines that Meredith is selling off— Time, Sports Illustrated, Fortune and Money. “The deadline is May 11 for first-round bids,” according to Meredith CEO Tom Harty. He made his comments exclusively to Media Ink following the company’s first-ever appearance Thursday morning at the…

What AD Lessons Can Publishers Learn from a Lightning-Hot Political Campaign?
May 7, 2018 at 1:53 pm

Audience developers, especially in publishing, often look to each other to for inspiration and opportunities for imitation. We look to The New York Times and their success in growing digital subscribers or admire Netflix’s tremendous audience growth. But I’ve recently become enamored with an entirely different audience development opportunity -- politics. Yes, that pool has…

Google’s GDPR Consent Tool Will Limit Publishers To 12 Ad Tech Vendors
May 4, 2018 at 1:01 pm

Google disclosed how it will help publishers obtain tracking consent from users during a call last week with the IAB Europe GDPR Transparency and Consent steering committee, and its approach could spell trouble for media and ad tech companies. The consent gathering tool, called “Funding Choices,” is in beta with some DoubleClick for Publishers (DFP)…

At NewFronts, It's The Publishers Embracing OTT
May 4, 2018 at 12:53 pm

Over-the-top video is something of a hot topic now, with streaming bundles of content continuing to proliferate, and legacy TV companies being joined by startups in trying to launch their own streaming products. Yet, during NewFronts week, it was publishers that introduced dedicated OTT content. At its presentation, held…

Using Editorial to Spot Business Opportunities
May 4, 2018 at 11:33 am

When I wrote about launching a paid newsletter recently, it was interesting, though unsurprising, that the idea came from an editor. Actually in this case it was a staffer who had moved from editorial to a business department, but clearly someone who still had the editorial eye. I made that transition early. As co-editor of…

5 Technologies Reshaping Ecommerce
May 2, 2018 at 11:51 am

Technology isn’t just changing the way consumers shop; it’s opening up new channels and giving ecommerce stores new ways to interact with customers. But the latest and greatest innovations aren’t always new. Sometimes the technology is improved over a long period of time, becoming more intuitive and better able to meet the demands of a…

Ecommerce is On the Rise Again. Here Are 6 Articles On Ecommerce Strategies for Publishers
May 2, 2018 at 11:42 am

Ecommerce has emerged as a hot topic for 2018. Just last month Hearst Magazines acquired a minority stake in Gear Patrol (a men’s brand focused on enthusiast products and content) to bolster it’s ecommerce strategy, while Future (parent company of TechRadar and PC Gamer), acquired NewBay Media, (which is heavy on enthusiast and product-based verticals…

Press Release: MPS to Acquire Tata Interactive Systems
May 2, 2018 at 10:46 am

Mumbai, April 24, 2018: MPS Limited (MPS) and Tata Industries Limited (TIL) announced today that they have entered into definitive agreements for the acquisition of TIL’s enterprise e-Learning business. Through this acquisition, MPS will acquire Tata Interactive Systems India (a division of TIL), Tata Interactive Systems AG, and Tata Interactive Systems GmbH. The transactions are…

Facebook Reveals the Untrustworthy Way it Ranks News Outlets for Trust
May 2, 2018 at 10:33 am

Facebook has started ranking news organizations on its platform — but it’s relying on Facebook users to tell them which outlets are trustworthy and which are not. Speaking to media executives at Facebook’s F8 developer conference Tuesday, Mark Zuckerberg revealed more trusted outlets are already being boosted on the…

Four Publisher Groups to Google: Your GDPR Proposal ‘Severely Falls Short’
May 2, 2018 at 10:29 am

In March, Google issued some indications of how it intends to comply with the EU’s General Data Protection Regulation (GDPR), going into effect in about a month. Now, four major publisher trade groups have released a five-page joint letter to Google CEO Sundar Pichai with a basic message: nope. The groups are Digital Content Next, European Publishers Council, News…

Apple News Ramps up its Video Push While Publishers Wait on Revenue
April 30, 2018 at 11:50 am

Apple wants publishers to distribute higher-quality videos on Apple News. But publishers want to see higher revenue from those videos. Apple has told publishers it knows the money isn’t yet there, and it has begun to show them how the company hopes to raise their videos’ profiles and revenue prospects. Last month, Apple added a…

Digg Was Just Bought By An Ad-Tech Company Called BuySellAds
April 30, 2018 at 11:47 am

Last month, Digg, an old beloved content aggregation destination, made the sad announcement to its loyal following that it was shutting down its RSS platform, Digg Reader. This wasn’t merely a product decision, it turns out, but a development as the company transitioned to a new parent company. Multiple sources tell me that Digg, formerly…