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The Onion’s Founder Reveals How to Build a Standout Brand
June 1, 2017 at 4:13 pm

Founding editor of The Onion Scott Dikkers believes that embracing extremes is key to building a strong brand. For The Onion, that meant making its fabricated news stories as outrageous as possible so that they garnered the most attention. It also meant investing huge amounts of resources into its content (Dikkers admitted to spending upwards…

Time Inc. Hires McKinsey & Co. to Help with ‘Reengineering’
June 1, 2017 at 3:09 pm

It’s the consulting firm whose name must not be spoken. Time Inc. has hired dreaded McKinsey & Co. to suggest ways to “reengineer” itself, several sources tell Media Ink. CEO Rich Battista, in announcing no-sale news in late April, said the company would be aggressive in cost controls. Translation: Layoffs loom and properties likely will…

5 Industry Experts Give Their Insights into Emerging Subscription Models
June 1, 2017 at 3:02 pm

Subscription based media models are very much back at the forefront of the UK industry’s thoughts, as was made clear during the recent UK Professional Publishers Association (PPA) Festival in London. Here, we’ve combined the insights of five industry experts who spoke on the subject at the event from leading brands including Centaur, IHS Markit,…

Press Release: High Times and Cannabis Cup Acquired by Tech and Entertainment Conglomerate
June 1, 2017 at 2:18 pm

Los Angeles, CA-- Trans-High Corporation, owner of High Times, the long-standing champion of the cannabis movement, operator of the Cannabis Cups and digital media powerhouse has been acquired and is now under new ownership and management for the first time since its founding in 1974. The company will operate as High Times Holding Company (HTHC).…

Fake News, Echo Chambers And Filter Bubbles: Underresearched And Overhyped
June 1, 2017 at 2:05 pm

By William H. Dutton, Michigan State University This article was originally published on The Conversation. Read the original article. In the early years of the internet, it was revolutionary to have a world of information just a click away from anyone, anywhere, anytime. Many hoped this inherently democratic technology could lead to better-informed citizens more…

How NBC News Designed & Launched 3 New Digital Verticals
June 1, 2017 at 1:45 pm

This is the story of how we created three new digital verticals, MACH, BETTER and the soon-to-be-launched THINK, while also laying the foundation for a new multi-brand design system, performant and flexible publishing platform, as well as faster development processes all around. It’s a journey from product ideation and validation all the way through to…

Pitchfork Sold, But It Hasn’t Sold Out
June 1, 2017 at 1:36 pm

More than a year since its acquisition, Pitchfork is holding fast to its indie roots as it grapples with big challenges: Competition from algorithmic music services like Spotify and Pandora that encroach upon its status as a musical tastemaker. Reaffirming its place in the profoundly disrupted industries of music and media. Battling for audience share…

Advice for Making Data Integration Work from AIM, CFE Media & Bobit
June 1, 2017 at 9:38 am

First-party data has become an important differentiator for publishers, fueling lucrative lead generation campaigns and revealing new product opportunities. But to identify and act on audience insights, publishers must unify disparate data points into a single data platform. An integrated audience database creates a holistic view of the reader, enabling publishers to infer reader interests…

Engagement Highest On Mondays And Evenings According To A New Analysis
June 1, 2017 at 8:00 am

Web analytics firm KYA runs software that is used by more than 500 publisher sites. They recently analyzed how users engage with digital news content on those sites, based on a six-month sample of 15 million unique visitors across 530 sites in their network. The data is interesting in that it shows some real, if small, differences in…

Mary Meeker’s 2017 Internet Trends Report: All the Slides, Plus Analysis
June 1, 2017 at 8:00 am

Kleiner Perkins Caufield & Byers partner Mary Meeker is delivering her annual rapid-fire internet trends report right now at Code Conference at the Terranea Resort in California. Here’s a first look at the most highly anticipated slide deck in Silicon Valley. This year’s report includes 355 slides and tons of information, including a new section…

BuzzFeed CEO Tells Publishers: Remember Who You Are And Play to Your Strengths
May 31, 2017 at 2:06 pm

Google didn’t become an online advertising powerhouse by bolting on banner ads. It sold what it was good at: search. Similarly, digital publishers pinning their hopes on online ad revenue should play to their strengths, argues BuzzFeed Founder and CEO Jonah Peretti. Speaking at the Vivid Ideas Game-Changer Talks Series in Sydney yesterday, Peretti compared…

People Consumed More Media Than Ever Last Year — But Growth Is Slowing
May 31, 2017 at 2:00 pm

People watched, read, listened, streamed and posted more media than ever in 2016, but that consumption plateaued this year, according to data released today by research firm Zenith. Globally, individuals on average spent 456.1 minutes each day consuming media last year; in 2017, it’s expected to decline slightly to 455.8 minutes. That suggests we’ve reached…

ACT 7 Conference Report: The Truth About Digital Advertising Lies
May 31, 2017 at 1:50 pm

Samir Husni, aka Mr. Magazine, held his annual ACT 7 conference at the University of Mississippi in late April. The program was a good round up of what is going on in publishing, what our hopes and fears, challenges and opportunities are, and what the most forward-looking publishers, large and small, are doing to create…

Press Release: Sheridan Acquires PubFactory Hosting Platform from O’Reilly Media
May 30, 2017 at 2:23 pm

Hunt Valley, MD—Announced today, Sheridan has acquired PubFactory, the industry-lauded online publishing platform for journals, books, and reference works, from O’Reilly Media. PubFactory will continue to be based out of Boston, MA, and will blend seamlessly into the Sheridan stable of publisher technology products and services. The PubFactory team has been developing and delivering scholarly…

The Washington Post Is Using Augmented Reality to Let Audiences Explore Iconic Buildings
May 30, 2017 at 2:16 pm

Following the success of its first augmented reality (AR) initiative, which provided a visual account of the Freddie Gray case, The Washington Post has launched another immersive experience that takes audiences inside some of the world’s most prestigious buildings. By pointing their iOS device at the ceiling, viewers activate the story's 3D visuals and audio…

Monetization: 6 Strategies for Increasing Average Revenue Per Reader
May 30, 2017 at 2:10 pm

Remember ‘information wants to be free’? It was always a bad idea. High quality information must come at a price because it is expensive to produce, and we are, after all, media businesses, writes INNOVATION Media Consulting senior director John Wilpers. Today, thankfully, readers have finally been burned too many times by too much “free”…

At IMAG, Media Revolutionaries Are Breaking the Rules to Find New Revenue
May 30, 2017 at 2:00 pm

I have several media conferences that I relish and greatly look forward to each year, and IMAG-MPA is one of the best of them. Imagine what is like for a long-time publishing enthusiast like me to be in a room filled with like-minded entrepreneurs who happen to be in the magazine business. Intoxicating, yes? Here…

Google Links Ads to Brick-and-Mortar Sales
May 30, 2017 at 12:20 pm

Many marketers had their doubts about whether digital ads were worth the money they were paying, because they didn’t have the “last click” of the brick-and-mortar sale. Now, Google is linking that sale to the ad touchpoint, the search giant revealed last Tuesday. “Attribution” isn’t exactly a sexy term to marketers, but “sales,” “revenue” and…

The Wochit Guide to Monetizing Online Video
May 30, 2017 at 10:37 am

With a constantly changing online industry, video monetization can be tricky. Wochit recently surveyed industry-wide to learn how publishers are tackling video monetization, including their plans for the future and the challenges they wrestle with. Download this guide to learn how to pull more revenue from your online video today!

Machine Learning: Beware the Bias
May 26, 2017 at 12:34 pm

In the past year or so, I've been struck by how we tend to anthropomorphize the machines and mechanize the human beings whose data we rely on. The machines are "ingesting," "consuming," and "learning," while people's life stories, videos and loved-ones photos --the meaningful moments of their lives -- are flattened into consumable "documents" or…