What Procrastinating Publishers Need to do to Get GDPR Compliant Before May 25
April 23, 2018 at 9:26 am

It's not surprising that GDPR articles are hot on our site right now. We wanted to surface this post again for those still working on their GDPR game plan. Also check out A Guide to GDPR Compliance for Marketers by our sister publication Target Marketing, as well as How To Prevent a Customer Data Breach…

GDPR Will Usher in Era of User-Controlled Data. Who Will Survive the Purge?
February 8, 2018 at 11:57 am

The GDPR hourglass is running out of sand yet one in four marketers aren’t confident their organization will be compliant by May 25th. With the threat of €24 million fines for failing to comply, offending vendors could be put out of business in a heartbeat. For publishers, it’s critical to vet vendors with whom you…

At IMAG, Media Revolutionaries Are Breaking the Rules to Find New Revenue
May 30, 2017 at 2:00 pm

I have several media conferences that I relish and greatly look forward to each year, and IMAG-MPA is one of the best of them. Imagine what is like for a long-time publishing enthusiast like me to be in a room filled with like-minded entrepreneurs who happen to be in the magazine business. Intoxicating, yes? Here…

How Media Companies Can Define & Build Great Culture
March 3, 2017 at 2:39 pm

Culture. This one simple word can elicit an array of reactions, emotions, and responses from leaders. Some leaders feel a tremendous sense of pride that their organization DOES have a culture, it’s described using the latest buzzwords, and it’s beautifully displayed in the office reception area. Other leaders become gripped with fear that their organization…

Will Trump’s War on the Press Include B2B Media?
February 27, 2017 at 4:17 pm

In Catch-22, one of the great American novels, main character Yossarian told everyone in alarm, “They’re trying to kill me!” He was referring to the fact the Germans kept bombing his USAF base in Italy during World War II. To calm him down, his fellow Air Force officers respond, “But Yossarian, they’re trying to kill…

BoSacks Speaks Out: On David Carey's 'Rule-Breaking' Keynote at The Folio: C Summit
November 3, 2016 at 12:13 pm

I was at the Folio: show this week in New York City. I spoke at the conference and was spoken to by many a strong, free-thinking, radical member of a still evolving, re-energized publishing community. It was, as usual, a thought provoking event, and I was delighted to attend. Before I continue I want to…

How Can the Publishing Industry Compete to Attract the Brightest Young Talent?
July 13, 2016 at 1:24 pm

I’m not a recruiter; I’ve never been a recruiter. I’ve hired a lot of people over the years and when I look back I can honestly say that I’m not great at it and I’m the first to admit it. I’ve completed courses and read books, often with contradicting advice. I’ve followed the steps and…