Death of the CDO, Rise of the CPO
July 16, 2019 at 12:48 pm

It was 1999 and the Internet was about to flip publishing on its head. The media called for the end of print with the debate being mostly about what month and not what year – a fait accompli. One of the top strategic M&A questions was, “Who’s your head of digital?” Fast forward 20 years.…

Eliminating Vendor Risk Is a Critical Step to Win Back Consumer Trust
June 19, 2019 at 9:39 am

You don’t have to work in ad tech (or even advertising at all) to know that there’s a growing sense of distrust around how people’s personal information is being collected, used, or misused by the various content, commerce, and online service providers they interact with every day. But publishers have a front-row seat to the…

2019 to 2022: The Evolution of Consumer Consent & How Publishers Must Adapt
June 6, 2019 at 5:02 pm

The EU’s General Data Protection Regulation (GDPR) laid the foundation for privacy legislation in 2018. One of its key aims was to give consumers more control over their personal information and make users understand they have a choice when it comes to providing consent to data collection and processing. In the US, initial responses to…

How Publishers Can Achieve an Ideal Revenue Mix
October 29, 2018 at 1:11 pm

Some alternative revenue plays are unlikely to get traction outside their own, very specific, audience. But others are becoming staples of the modern publishing portfolio and should be considered by every publisher looking to establish a healthy revenue mix.

Why Your Next CEO Might Be Your CDO
September 13, 2018 at 9:32 am

I've been a Senior VP of Digital, Executive VP of Digital, and Chief Digital Officer the bulk of my 25-year career. I've served in this role for B2B, enthusiast, and book publishers ... and in privately-owned, private-equity-backed, and publicly-traded companies. I have always said that the "Chief Digital Officer" is merely a temporary role, so…

What Procrastinating Publishers Need to do to Get GDPR Compliant Before May 25
April 23, 2018 at 9:26 am

It's not surprising that GDPR articles are hot on our site right now. We wanted to surface this post again for those still working on their GDPR game plan. Also check out A Guide to GDPR Compliance for Marketers by our sister publication Target Marketing, as well as How To Prevent a Customer Data Breach…

GDPR Will Usher in Era of User-Controlled Data. Who Will Survive the Purge?
February 8, 2018 at 11:57 am

The GDPR hourglass is running out of sand yet one in four marketers aren’t confident their organization will be compliant by May 25th. With the threat of €24 million fines for failing to comply, offending vendors could be put out of business in a heartbeat. For publishers, it’s critical to vet vendors with whom you…

At IMAG, Media Revolutionaries Are Breaking the Rules to Find New Revenue
May 30, 2017 at 2:00 pm

I have several media conferences that I relish and greatly look forward to each year, and IMAG-MPA is one of the best of them. Imagine what is like for a long-time publishing enthusiast like me to be in a room filled with like-minded entrepreneurs who happen to be in the magazine business. Intoxicating, yes? Here…