Once Considered Mortal Enemies, Print & Digital Are Living Happily Together
June 13, 2018 at 2:19 pm

Both sides were wrong. “In three years, none of this will be in print,” a senior publishing executive told me, six years ago, about two magazines that are still profitable and still in print. Mr. Print Is Dead thought magazine publishing would soon be all about apps and the web. (You see, kids, back then…

3 Tips for Evaluating Paywall Solutions
May 14, 2018 at 11:10 am

Editor's Note: Last week Publishing Executive released the research report on The Top Technologies Publishers Will Buy in 2018.  To follow up we’ll be highlighting some of technologies that made the top ten list.  Subscription & Paywall solutions came out as the 5th most popular technology publishers will buy in 2018 -- a tech category…

What AD Lessons Can Publishers Learn from a Lightning-Hot Political Campaign?
May 7, 2018 at 1:53 pm

Audience developers, especially in publishing, often look to each other to for inspiration and opportunities for imitation. We look to The New York Times and their success in growing digital subscribers or admire Netflix’s tremendous audience growth. But I’ve recently become enamored with an entirely different audience development opportunity -- politics. Yes, that pool has…

Can Publishers Monetize Their Digital Technology Expertise?
April 27, 2018 at 10:24 am

Recently I sat down with Thorin McGee, editor-in-chief of sister publication Target Marketing, to discuss the technologies publishers are adopting – and in some cases have mastered – to consider how this impacts the marketing ecosystem. In many cases, publishers are now leading the way in terms of innovating with digital media and marketing technology,…

What Procrastinating Publishers Need to do to Get GDPR Compliant Before May 25
April 23, 2018 at 9:26 am

It's not surprising that GDPR articles are hot on our site right now. We wanted to surface this post again for those still working on their GDPR game plan. Also check out A Guide to GDPR Compliance for Marketers by our sister publication Target Marketing, as well as How To Prevent a Customer Data Breach…

3 Tips for Building Social Influencers into Your Editorial Strategy
April 19, 2018 at 8:00 am

A few years ago, I had the chance to hear Social Media Research Foundation talk about the impact of influencers on consumer goods and hotel brands. In two separate industry events, speakers explored the importance of identifying influencers and then leveraging those influencers to drive engagement with a brand. A few months back, I had…

Why Publishers Struggle with Subscriptions
April 12, 2018 at 9:58 am

As publishers, we spend a lot of time thinking (lamenting?) about the current publishing environment and if our strategies are correct. When it comes to subscriptions, however, more than the market or strategy, it’s our inability to execute on a basic level that is our biggest problem. It doesn’t matter if our publications are paid…