4 Ways Publisher Technology Lags & Hurts Monetization
April 17, 2019 at 4:32 pm

The publishing space is one of the most rapidly evolving markets across the digital landscape. Unlike the majority of the platforms hosted online, publishers rank on top alongside ecommerce and SaaS when it comes to traffic spikes, fine-tuning ROI opportunities, and constant innovation in a red ocean of ad networks, browser updates, malicious iframes, and…

Intention, Authenticity & Value: 3 Key Commerce Strategies for Publishers
March 20, 2019 at 12:17 pm

Publishers are aware of the need to diversify revenues, and increasingly, commerce is the key strategy–with 31% stating it will be an important focus in 2019. There’s a good reason that’s the case. Monetizing embedded links that direct readers to products allows publishers to generate meaningful revenue from their content. Simultaneously, advertisers get the opportunity…

8 Ways Media Sales Reps Can Increase Print’s Value in an RFP
March 13, 2019 at 2:49 pm

Remember back in the good old days, say, about 2015, when ad agencies had separate media-buying teams for print and digital? That made it easy for the sales team to specialize. The old codgers sold print, while the “kids” sold digital. But the world is no longer so simple. From what I see, based especially…

5 Ways to Significantly Cut Subscription Renewal Costs
March 7, 2019 at 9:57 am

Whether you run a paid or controlled magazine, growing and maintaining your subscriber base is one of your biggest budget expenses. Finding ways to cut subscription renewal costs has a big impact on your profitability. Assuming you operate at a 20% profit margin, every dollar saved in your circulation efforts is the equivalent of $5…

What's Your Event DNA? The Creation of Rapid Growth, Non-Cloneable Programs
March 6, 2019 at 5:37 pm

DNA is the molecular-level instructions that guide the development and expression of a living thing. How that thing will engage. How it will respond. How it will interact with others. DNA guides how a unique life will unfold. Meaningful, growing, sustainable events must also begin with the creation of their unique DNA, which is developed…

New Privacy Regulations Coming Your Way: California Consumer Privacy Act (CCPA)
March 4, 2019 at 2:27 pm

Have you recovered from last spring’s GDPR adrenaline rush yet? Everybody in publishing was nervous about finding the right way to comply with new European privacy regulations. It did not seem like there was one clear path to compliance. As much anxiety as GDPR regulations provoked, that may soon look like the good old days.…