It’s time for news publishers to focus on pricing, talent, topics, and quality.
Within a very short period, the way Millennials and Gen Zs buy products and consume media also has changed dramatically.
Here are the essentials of what a CDP needs to be and do, and what the common elements of useful marketing databases are.
GDPR was the catalyst for many publishers to onboard Consent Management Platforms (CMPs). According to eMarketer data, 1 in 3 UK publishers had a CMP partner by the end of 2018, while US publishers trailed slightly behind with 29% adopting CMPs that year. There’s no recent US-specific data on CMPs, but state laws like CCPA…
We are well into Q2, and the pandemic – and economy shutdown – is having a detrimental impact on U.S. marketing spend. How much so?
Here are a few tips on what content is resonating with consumers and which brands are still spending.
In this guide, we’ll demystify how inbound and content marketing work, and how you as a publisher can use them to grow your business.