Here are the essentials of what a CDP needs to be and do, and what the common elements of useful marketing databases are.
GDPR was the catalyst for many publishers to onboard Consent Management Platforms (CMPs). According to eMarketer data, 1 in 3 UK publishers had a CMP partner by the end of 2018, while US publishers trailed slightly behind with 29% adopting CMPs that year. There’s no recent US-specific data on CMPs, but state laws like CCPA…
We are well into Q2, and the pandemic – and economy shutdown – is having a detrimental impact on U.S. marketing spend. How much so?
Here are a few tips on what content is resonating with consumers and which brands are still spending.
In this guide, we’ll demystify how inbound and content marketing work, and how you as a publisher can use them to grow your business.
The market is maturing away from the open exchange, and a Google privacy sandbox isn’t going to change that.
Programmatic media buying has been stealing the lunch of publishers for more than a decade. I know this because, before running MEDQOR, a leading B2B publisher for the healthcare industry, I worked on the media agency side. I know as well as anyone how the promise of data and technology streamlining the media business has…