BoSacks Speaks Out on Newsstand, Ratebase, And the Magazine Industry
May 5, 2016 at 1:39 pm

We are at an interesting crossroads in the magazine industry. Not all business plans are, if you will pardon the expression, on the same page. There is a large set of business focused on the of selling of magazines on the newsstand. There are thousands of people and hundreds of businesses dedicated to the shipping,…

What’s the Future Hold for Altmetrics?
April 27, 2016 at 2:46 pm

Altmetrics (a non-traditional assessment of citation-impact metrics in scholarly publishing) have passed their fifth birthday. While there are debates taking place about important issues (the potential gaming of altmetrics, how to weight the various events, etc.), they are helping to engage readers and drive article downloads. Who hasn’t found themselves clicking on a most shared/commented…

Report Finds Digital News Subscriptions Driven By Customer Perception of Exclusive Content
April 26, 2016 at 2:07 pm

UPDATE - 5/21/18: With many publishers pivoting toward or increasing their existing efforts in digital subscriptions,  we’ve covered some of the challenges publishers face in growing subscription revenue and some of the key considerations for evaluating a paywall solution.  While those articles focus on the tactics and strategy for growing a subscription business, it’s important…

Will Publishers Be Ready for the USPS's Data Deluge?
April 13, 2016 at 12:36 pm

A potentially powerful partner to magazine publishers is arising in the world of data-driven digital advertising: the U.S. Postal Service. OK, you can stop laughing now. I’m serious. A new USPS venture called Informed Delivery could create huge opportunities for our industry. The possibilities are probably bigger than even postal officials realize. But I’m dubious…

Why E.U. Privacy Regulations Spell Trouble for U.S. Publishers
April 12, 2016 at 10:11 am

American publishers have benefited from the largely self-regulated regime that has governed the U.S. digital advertising market. Though it has upended traditional business models and forced publishers to develop new and different tools of the trade, it has also provided a lucrative source of revenue. Since most U.S. publishers sell advertising into the domestic market,…

4 Tips for Creating Attention-Grabbing Covers for the Newsstand
April 6, 2016 at 1:03 pm

I like to think of the newsstand as one of the best direct marketing tools. It's all consumer response. Now more than ever there is a need for niche publishers to realize mainline magazine displays are crowded. A full title retailer like a major U.S. bookstore chain typically has an active file of 5,000 titles.…

The Internet of Things: B2B Publishing's Gold Rush
April 5, 2016 at 1:34 pm

The Internet of Things can be one of those terms that cause you to glaze over. How much bandwidth can we be expected to dedicate to every gee-whiz idea we hear? Now might be time to pay attention. The Internet of Things is going to make some companies in B2B business information a lot of…

Instant Articles Could Provide Instant Opportunity for City & Regional Publishers
March 24, 2016 at 10:27 am

Many publishers have April 12th circled on their calendars. Reason being is that day presents the next big opportunities for publishers to expand their brand when Facebook opens its Instant Articles platform to everyone. Publishers are anxious to get more eyeballs on their content. So, when the social media giant recently announced all publishers will…

MagNet Report Shows Strength in Mid-Tier Magazine Titles
March 18, 2016 at 8:00 am

Unfortunately, once again the MagNet report indicates that the single copy is facing another crisis. Unit sales are down 10.2% and dollars are down 7.6%. Yet, as MagNet reports, the top 100 titles contributed significantly to that decline. The story isn't that bad for titles that rank 100 to 1,000. According to the report: “In…

When to Hold, When to Fold: Quitting Social Media
March 10, 2016 at 1:37 pm

Your team’s been sinking hours a week into Pinterest (or LinkedIn, or Facebook, or Twitter, or Vine). You’ve gotten three comments: one generic “Nice photo” from a bikini-clad person in Miami who comments on thousands of posts a day, one from your cousin (a social media early adopter), and one from someone you’ve been doing…