Publishers’ Stake in Facebook’s Evolving Algorithm
July 18, 2016 at 9:22 am

A couple of weeks ago, Facebook announced the latest in a series of tweaks to the algorithm that determines what shows up in the news feed of its 1.1 billion daily users. The update articulated some “core values” that seemed to build upon themes that were already apparent from the previous Facebook algorithm adjustments: Facebook…

From AI & Blockchain to Future of Mobile & The Economist’s “Marketing Holy Grail” -- Here’s How the FUSE Program is Shaping Up
July 14, 2016 at 4:24 pm

Last week I discussed the format of the FUSE tech summit we’ll be holding in Philly September 12-14. One key component of FUSE is the forward-looking general sessions, where media technology experts and peers at media and publishing companies will share high-level insights and practical use cases. Below are some highlights from the program. Learn…

What Everyone Gets Wrong About What's Wrong With The Newsstand
July 12, 2016 at 12:20 pm

People in Magazine Land love to talk about how stupid our industry is, and no part of the business comes in for more ridicule than the shrinking newsstand system. To paraphrase that famous publishing and newsstand entrepreneur Larry Flynt, opinions about the newsstand system are like … well, let’s just say that everybody’s got one.…

Bringing Order to Technology Fragmentation
July 8, 2016 at 3:03 pm

Imagine walking into a handyman’s workshop and all of his tools are scattered and piled up on his work desk. It’d be hard to figure out what tool does what. Where’s the hammer for pulling nails and where’s the one for whacking dents out of metal? This is essentially the problem publishers face when it…

Google’s Vision for the Future of Online Ads (And Where Publishers Fit In)
June 30, 2016 at 4:04 pm

Last week Publishing Executive hosted the Data, Insight & Revenue Summit, which featured Google’s partnerships manager Felipe Calderon as the keynote speaker. Calderon manages publisher partnerships, and he explained how Google is working to improve the online ad experience and cope with the many issues currently bogging down publishers, advertisers, and consumers online -- from…

No, There’s Not a Glut of Magazine Titles at Newsstand
June 23, 2016 at 2:56 pm

Last week I attended the Periodical and Book Association of America conference (now MBR, Magazines and Books at Retail Association). This event brings together all facets of the single copy business, publishers, national distributors, retailers, and wholesalers for education, planning and developing best practices. Attendees come from all over the world. Post-conference I was fortunate…

Media Pitch: Quintype Strives to Reduce Technology Costs by Combining Content, Marketing & AdTech
June 17, 2016 at 10:11 am

The most successful media companies today are driven by data insights. They invest heavily in technology that can analyze and guide content, audience development, and advertising strategies. As a result, these publishers are growing revenue through continuously improved products and processes. But many small and mid-sized publishers are limited by the high costs of these…

How Publishers Are Getting “Data-Fleeced” by Ad Networks
June 16, 2016 at 2:54 pm

Melody Kramer’s recent piece, “When newsrooms don’t own their data, other companies profit” on Poynter should be a hard and fast wake-up call for publishers. Kramer, a former digital strategist at NPR and former visiting Nieman Fellow at Harvard University, offers several insights from publishers about how newsrooms collect then give away data programmatically without…

B2Me: Increasing Your Magazine’s Value with Customization
June 13, 2016 at 2:44 pm

Get ready for the rise of mass-customized “B2Me” magazines. Once a pipe dream, the concept of magazines that are tailored to each reader is now a reality. Consider, for example, ZEB magazine of Belgium, which has a print run of 150,000 copies that are so customized and personalized that no two copies are alike. Or…

There’s a Place for Trending, Niche Magazines at Checkout
June 8, 2016 at 1:42 pm

Last week I posed the question, “Does the Supermarket Checkout Belong to 7 Publishing Companies?” I used as an example an independent retail chain in Michigan, serviced by an independent wholesaler, which places a mix of non-traditional titles on the checkout fixtures, with the result of each title having sales. I also suggested that these…