Native 2.0: The Evolution of Native Programs Will Be Driven By Client ROI & Data
June 7, 2016 at 2:47 pm

Jeffrey Litvack is the Conference Chair of FUSE: The Convergence of Technology & Media. Learn more about this one-of-a-kind tech summit here. Nearly three years ago, as chief digital officer at ALM, I led the development of ALM’s native content program -- ALM was one of Polar’s earliest clients (now the dominant native platform) and…

7 Ways City & Regional Publishers Are Growing Their Business
June 7, 2016 at 1:29 pm

The mood at the recent City and Regional Magazine Association Annual Conference in Denver was upbeat and cautiously optimistic that business was improving with much of the focus on new business development. Here are some of the ways that city and regional publishers are driving new revenue for their businesses. Nonprofit Partnerships Are on the…

To Turn Fly-By Traffic Into Subscribers, Don’t Overlook the Homepage
June 6, 2016 at 10:55 am

How do people find your content? You’re part of the majority if social media was the first thing that popped into your mind. Today, publishers continue to invest more time and money into their social media strategies to increase the visibility of their content, for good reason. According to Cxense’s internal user data from more…

The State of LinkedIn’s B2B Media Plans
June 1, 2016 at 1:46 pm

“The effectiveness of display ads is one-tenth of the effectiveness of native and sponsored content,” says Russell Glass, who founded Bizo in 2008. Glass has been at the forefront of this transformation as the former king of B2B banner ads. “Engagement rates for sponsored content are greater than half a percent,” he adds, saying the…

How Can Publishers Use Data to Manage and Profit from Ad Block Users?
May 24, 2016 at 2:42 pm

Most publishers have always had a part of their business devoted to database marketing. In past years, this focused on subscription marketing, customer relationship management, and handling circulation targeting for print-platform products. With the growth of the digital side of the business, publishers have moved into the vastly more complex world of data management platforms…

Top 9 Takeaways from 2016 Digital Magazine Dashboard
May 19, 2016 at 10:24 am

Magazines and newspapers are continuing to evolve, and digital magazines are no exception. Developments like Adobe allowing easier chunking of paid information and a new, if shaky, trend for magazines to institute paywalls are changing the value and the position of digital magazines. As Next Steps Marketing does with every six-month audited period, we’ve created…

Vulnerable to Digital Upstarts, Publishers Should Invest in Incubating New Ventures
May 17, 2016 at 1:02 pm

There was a time, not so long ago, when the barrier to entry in the magazine industry was substantial. Media owners starting out would need much deeper pockets, assuming perhaps six issues worth of print, distribution and staff costs to be carried. Potentially the cost could easily amount to around $250K as a minimum in…

Call for Submissions for New Blog Highlighting Media Tech Startups
May 13, 2016 at 3:10 pm

Publishing Executive is known for serving up the most reliable insight and analysis on the media and publishing industry. One of our editorial goals is to report on the many, many ways technology is disrupting and empowering content-centric businesses. In an attempt to keep our readers informed of the latest technological innovations driving the media…

Publishers Need to Apply Yield Optimization Techniques To Subscription Pricing
May 12, 2016 at 2:48 pm

The migration of advertising spend from print, television, radio, and cable to digital platforms is transforming the business models of publishing and broadcasting companies all over the world. Magazines are no exception. The good news is that magazines in the United States have long under-charged their customers, and they can likely increase audience revenue significantly…

BoSacks Speaks Out on Newsstand, Ratebase, And the Magazine Industry
May 5, 2016 at 1:39 pm

We are at an interesting crossroads in the magazine industry. Not all business plans are, if you will pardon the expression, on the same page. There is a large set of business focused on the of selling of magazines on the newsstand. There are thousands of people and hundreds of businesses dedicated to the shipping,…