Why E.U. Privacy Regulations Spell Trouble for U.S. Publishers
April 12, 2016 at 10:11 am

American publishers have benefited from the largely self-regulated regime that has governed the U.S. digital advertising market. Though it has upended traditional business models and forced publishers to develop new and different tools of the trade, it has also provided a lucrative source of revenue. Since most U.S. publishers sell advertising into the domestic market,…

4 Tips for Creating Attention-Grabbing Covers for the Newsstand
April 6, 2016 at 1:03 pm

I like to think of the newsstand as one of the best direct marketing tools. It's all consumer response. Now more than ever there is a need for niche publishers to realize mainline magazine displays are crowded. A full title retailer like a major U.S. bookstore chain typically has an active file of 5,000 titles.…

The Internet of Things: B2B Publishing's Gold Rush
April 5, 2016 at 1:34 pm

The Internet of Things can be one of those terms that cause you to glaze over. How much bandwidth can we be expected to dedicate to every gee-whiz idea we hear? Now might be time to pay attention. The Internet of Things is going to make some companies in B2B business information a lot of…

Instant Articles Could Provide Instant Opportunity for City & Regional Publishers
March 24, 2016 at 10:27 am

Many publishers have April 12th circled on their calendars. Reason being is that day presents the next big opportunities for publishers to expand their brand when Facebook opens its Instant Articles platform to everyone. Publishers are anxious to get more eyeballs on their content. So, when the social media giant recently announced all publishers will…

MagNet Report Shows Strength in Mid-Tier Magazine Titles
March 18, 2016 at 8:00 am

Unfortunately, once again the MagNet report indicates that the single copy is facing another crisis. Unit sales are down 10.2% and dollars are down 7.6%. Yet, as MagNet reports, the top 100 titles contributed significantly to that decline. The story isn't that bad for titles that rank 100 to 1,000. According to the report: “In…

When to Hold, When to Fold: Quitting Social Media
March 10, 2016 at 1:37 pm

Your team’s been sinking hours a week into Pinterest (or LinkedIn, or Facebook, or Twitter, or Vine). You’ve gotten three comments: one generic “Nice photo” from a bikini-clad person in Miami who comments on thousands of posts a day, one from your cousin (a social media early adopter), and one from someone you’ve been doing…

The Irony of the Hearst-Condé Nast Joint Venture Seeking Smaller Publishers As Clients
March 4, 2016 at 3:09 pm

Last month, Condé Nast and Hearst Magazines announced the formation of PubWorx, a joint venture that will manage production, procurement, and circulation management for both publishers, as well as offer services to publishers across the industry. As a former publisher and national distributor and current circulation consultant, I find it amusing that Hearst and Condé…

An Ounce of Prevention: Why a Major Magazine Will Stop Selling Ads
February 8, 2016 at 1:44 pm

Heresy! There was much scratching and shaking of heads in Magazine Land last week at Rodale’s announcement that Prevention magazine would no longer carry ads. “Why are they walking away from all that revenue?” was the typical response among fellow publishers. Rodale didn’t really explain the change, only stating that it will coincide with the…

WSJ Removes LinkedIn Share Button. Why Other B2B Media Might Do the Same
February 5, 2016 at 3:42 pm

Digiday reported today that The Wall Street Journal has removed its LinkedIn sharing button from its article pages. It's a bold yet not entirely surprising move. Digiday aptly describes LinkedIn as "frenemies" with WSJ and it's easy to understand why WSJ would want to stop enabling the free flow of content onto LinkedIn's platform. LinkedIn…

How (All) Publishers Are (And Should Be) Capitalizing on Celebrity
February 2, 2016 at 3:47 pm

At MPA conference, editorial directors from People, EW, ESPN, Hollywood Reporter, and ESSENCE talk about why celebrities and their magazine need each other. If Amtrak could maintain its schedules, you’d be reading a post about native advertising right now. But alas, Amtrak is Amtrak and I arrived an hour late to the American Magazine Media…