WSJ Removes LinkedIn Share Button. Why Other B2B Media Might Do the Same
February 5, 2016 at 3:42 pm

Digiday reported today that The Wall Street Journal has removed its LinkedIn sharing button from its article pages. It's a bold yet not entirely surprising move. Digiday aptly describes LinkedIn as "frenemies" with WSJ and it's easy to understand why WSJ would want to stop enabling the free flow of content onto LinkedIn's platform. LinkedIn…

How (All) Publishers Are (And Should Be) Capitalizing on Celebrity
February 2, 2016 at 3:47 pm

At MPA conference, editorial directors from People, EW, ESPN, Hollywood Reporter, and ESSENCE talk about why celebrities and their magazine need each other. If Amtrak could maintain its schedules, you’d be reading a post about native advertising right now. But alas, Amtrak is Amtrak and I arrived an hour late to the American Magazine Media…

How 5280 Magazine Sold Out Its First Book by Ramping Up Social Media
January 29, 2016 at 3:00 pm

For the last few years, president and editor Dan Brogan and his team at 5280 magazine focused on building their social media following on Facebook, Twitter, and more recently, Instagram. Those efforts literally paid off last year after the Denver-based publishing company decided to produce and sell its first book. When 5280 The Cookbook went on…

How Semantic Technology Can Improve Reader Experience
January 22, 2016 at 2:19 pm

With titles such as Far Cry and Halo set to add to their franchises in 2016, the hype and marketing that will surround the launch of these games is a clear indicator of the progression made by the video game industry in a very short period of time. Compared to characters such as Pac-Man and…

Do Only Fools Limit the Data They Collect?
December 16, 2015 at 2:13 pm

It was late, we’d just had dinner with half a dozen publishers, and I was talking over drinks with Brett Keirstead about data and B2B media. Sounds boring, I know; and with most people this topic would have been a waste of perfectly good after-hours time. “Are we being idiots?” we wondered. Keirstead is SVP…

Publishers & Distributors Respond to Kable Distribution’s Demise
December 16, 2015 at 2:02 pm

“As of right now, all that we know is that Kable Distribution is done,” a Kable employee told me yesterday. “We don’t know how long we’ll be here, or how long it will take to move our accounts. We don’t know how things will wind up, or where we’ll go or what we’ll do. This…

12 Digital Workplace & MarTech Predictions for 2016
December 11, 2015 at 2:05 pm

Real Story Group (RSG) forecasts twelve trends that will affect digital workplace and marketing technology in the coming year. From wearables to cloud, 2016 will see some important changes. What’s to come? 1. Creative Operations Management Gets Its Due Creative supply chains will shake up the status quo, demanding fast — and increasingly flexible —…

Despite Gloomy Newsstand Report, All That Matters Is YOUR Bottom Line
December 3, 2015 at 10:45 am

In the same week that it was reported that, "The month of November saw a cornucopia of new titles hit the marketplace, 23 of them promising frequency, including two arriving at the newsstands for the first time, and 56 specials and bookazines . . ." we receive the all too consistent news from Magnet that…

How Mother Earth News Is Using Analytics to Drive Content
December 1, 2015 at 2:07 pm

It's easy to be intimidated by content analytics processes -- the publishing industry doesn't always attract people with a statistician's temperament. As I discussed in a previous article, The Basics of Content Analytics for Publishers, when your content is the engine that keeps your business alive, it's important to be able to check its vital…

How Publishers Are Filling the Newsstand Void
November 17, 2015 at 3:20 pm

Nature and publishers abhor a vacuum because vacuums suck. The steady drip-drip-drip decline in the traditional newsstand system and the meteoric fall of Apple’s Newsstand project have created a vacuum in publishers’ efforts to sell their magazines and to get them discovered by new readers. Just last month, Time Inc. shuttered newsstand-dependent “All You” and…