How Mother Earth News Is Using Analytics to Drive Content
December 1, 2015 at 2:07 pm

It's easy to be intimidated by content analytics processes -- the publishing industry doesn't always attract people with a statistician's temperament. As I discussed in a previous article, The Basics of Content Analytics for Publishers, when your content is the engine that keeps your business alive, it's important to be able to check its vital…

How Publishers Are Filling the Newsstand Void
November 17, 2015 at 3:20 pm

Nature and publishers abhor a vacuum because vacuums suck. The steady drip-drip-drip decline in the traditional newsstand system and the meteoric fall of Apple’s Newsstand project have created a vacuum in publishers’ efforts to sell their magazines and to get them discovered by new readers. Just last month, Time Inc. shuttered newsstand-dependent “All You” and…

It’s the Dawn of Adaptive Content in B2B Publishing
November 13, 2015 at 10:32 am

The following is Part 2 of Andy Kowl’s report on data-driven sales. He caught up with several B2B publishers at the Niche Digital Conference in September to discover how they are using audience data to drive revenue and sell new products. Here Kowl shares how ALM is utilizing “deep” data, not big data, to offer…

Data Trumps Ad Inventory At Randall-Reilly & ALM
October 30, 2015 at 3:19 pm

What is the formula for B2B media success? “Use content to attract and qualify an audience you can reach anywhere,” advocates Prescott Shibles. He says reader data is more important to your business than ad inventory, and suggests there is no time to lose in figuring out how to use it as a growth engine.…

Creative Programmatic: The Need for Better Rich Media Ads
October 23, 2015 at 2:36 pm

Three distinct factors determine whether a digital ad is effective: where it’s placed, the design, and the call to action. Programmatic advertising is gaining a lot of excitement in the advertising space because it handles the first of those factors: placement. Programmatic advertising places the right ad in front of the right person at the…

TNG Shakes Up Magazine Retail Sales
October 20, 2015 at 3:19 pm

The latest of TNG-initiated changes to retail sales cannot, by a long shot, be considered surprises to anyone—they’ve been proposed, and pondered, and rejected, and accepted, and tried, and tweaked, and tried again for years. Some publishers have already integrated them into their systems; some distributors and retailers already enjoy the benefit of these changes…

The $7 Facebook Campaign
October 15, 2015 at 11:33 am

“Boost Post.” “Boost Post.” The icon grabbed my eye with every post on the Turnbuckle Magazine Facebook page. Like most call to actions, or advertisements, the icon was ignored. Then, in June, we produced an original short video on a woman who gave up her career as a professional wrestler to donate a kidney to…

Will the Double-Digit Declines in Print Sales Continue? In All Likelihood, Yes.
September 24, 2015 at 1:33 pm

There is a trend afoot these days of many writers waxing poetically about the virtues of printed magazines and how the younger generation (whoever that may be) enjoys print as an escape from the drama of a digitally focused life. Some pundits describe the love that they and readers have for print. They say that…

Social Media Playbook for Publishers
September 23, 2015 at 11:00 am

Leading up to the Social Media Master Class for media professionals, marketing consulting firm GrowSocially will be sharing insights on social media management strategies, breaking down how publishers can engage a wider readership and drive revenue. For an even deeper dive into the content discussed here, be sure to attend the Social Media Master Class in NYC on June 8th. Early bird and group discounts are available.

3 Ways Publishers Can Overcome Social Media Hurdles
September 23, 2015 at 11:00 am

In our ongoing social media series, GrowSocially content manager Kim Ciampa shares ways media professionals can overcome challenges that often stymie social media campaigns. For an even deeper dive on these issues and hands-on training on creating and executing a social media strategy, be sure to attend GrowSocially and Publishing Executive's upcoming event the Social Media Master Class on June 8th at the NYC Union League. The event is tailored specifically to editors, marketers, audience development, publishers, and brand managers.