Mojo Still Trumps Metrics
April 3, 2012

It sometimes feels like we are living in a jargon jungle. Since the whole concept of a thing called "advertising technology" barely existed in the 20th Century, it is only natural new terminology had to be developed.

Lists vs. Data
December 29, 2011

Lists have been the lifeblood of publishing. I wonder if we are all on the same page as to where lists end and data begins. … Have you unintentionally undermined the value of your lists, and by extension your audience?

iPad = Publishing’s Portable People Meter
October 10, 2011

The radio industry was changed forever with the advent of the portable people meter. The same will happen with the advent of digital magazines on the iPad.

Defining Readership
July 15, 2011

It does not take a publishing expert to tick off a list of changes magazines have undergone converting from paper to pixels. But with as many digital publishing truisms those of us in the business already take for granted, I've barely heard a word uttered about the root concept of "readership."

Social Media and SEO
July 7, 2011

Why, a publisher asked me in response to my last blog post, do I really need social media?  What is all the excitement about?  And what am I missing?

As the Apple Turns ....
January 5, 2011

Things are going poorly for magazines and the iPad. This does not surprise me, and it’s not a cause for permanent concern.