How to Sell $38K of Subscriptions in 10 Days
June 13, 2019 at 3:36 pm

If you run a paid circulation magazine, you know that selling subscriptions online can be a challenge. However, I’d like to share an example of one publication that recently sold over $38K of subscriptions in just 10 days – and the strategy used to do it. The magazine we’re talking about isn’t a huge, national…

What Is RPS & How Can It Drive Digital Growth for Publishers?
June 10, 2019 at 4:26 pm

If you strip everything down to the core, a publisher’s business model is the acquisition and monetization of audience at price differentials. If the average cost of acquiring a reader is lower than the publication’s ability to monetize a reader, the publisher achieves profitability. On the face of it, what I’m saying is simple, but…

2019 to 2022: The Evolution of Consumer Consent & How Publishers Must Adapt
June 6, 2019 at 5:02 pm

The EU’s General Data Protection Regulation (GDPR) laid the foundation for privacy legislation in 2018. One of its key aims was to give consumers more control over their personal information and make users understand they have a choice when it comes to providing consent to data collection and processing. In the US, initial responses to…

Moving On From Publishing Executive: The Song Remains the Same
May 31, 2019 at 3:37 pm

It’s been nearly six years since I took on the very meta role of directing a publication about publishing. It’s been a period of great uncertainty, innovation, and disruption, all of which create a lot of noise, so I always took the job of editor-in-chief of Publishing Executive and Book Business to be one of…

B2B Media Is Leading with First-Party Data – and Unlocking New Revenue
May 28, 2019 at 2:58 pm

For the longest time I resisted calling website visitors anything but readers. After decades as an editor and publisher, I pushed back on calling them “users.” I still don’t like the sound of it, but resistance is futile. Individuals you have a relationship with – be they core customers, newsletter subscribers, or occasional visitors –…

Why Your Ad Campaigns Aren’t Working & How to Fix Them (Part 2): Effective Ad Design
May 8, 2019 at 1:20 pm

Is your website underperforming for your advertisers? Are they pulling dollars from you to run more with your competitors or to spend on inbound marketing and programmatic ads? In my previous article, we talked about how your biggest ad challenges aren’t necessarily because of you. They’re often due to a misalignment in the advertiser’s campaign…

How Micropayments Can Move Readers Through the Subscription Funnel
April 24, 2019 at 2:20 pm

This year – and perhaps for the first time – the topic of micropayments was front and center at the 2019 INMA Media Subscription Summit, where publishers discussed best practices for growing digital subscriptions. It was a direct reflection of the industry’s shift in focus toward tools and solutions that can extend current business models.…

5 Ways Publisher Technology Lags & Hurts Monetization
April 17, 2019 at 4:32 pm

The publishing space is one of the most rapidly evolving markets across the digital landscape. Unlike the majority of the platforms hosted online, publishers rank on top alongside ecommerce and SaaS when it comes to traffic spikes, fine-tuning ROI opportunities, and constant innovation in a red ocean of ad networks, browser updates, malicious iframes, and…