Trade Shows: Will People Attend?
May 18, 2020 at 1:53 pm

We are in uncharted waters. We find ourselves longing for the days of sales meetings, live training events, and conferences.

Guess Who's Going to Buy You? That's Right...Your Advertiser
February 14, 2020 at 2:59 pm

Barstool Sports launched as a print publication in 2003. Since then, they’ve become a multi-million dollar diversified sports and pop culture media company. Barstool recently sold to one of their advertisers, Penn National Gaming (owner of the Tropicana), for $450 million. A few years ago something like this would be considered an anomaly. Today, odds…

Digital Consolidation: Here for the Long Haul or Another Passing Fad?
January 27, 2020 at 11:50 am

In the world of digital publishing, mergers and acquisitions have become almost commonplace, with consolidation dominating the 2019 headlines. From Vox Media’s acquisition of New York Media to Bustle Digital Group’s purchase of Inverse, and from Vice Media’s $400 million acquisition of Refinery29 to Group Nine Media’s $300 million acquisition of PopSugar, the digital media…

Zombies, Mutants & Resurrection: Magazine Publishing in 2019
December 10, 2019 at 12:25 pm

For magazine publishing, 2019 has been a year full of births, deaths, mutants, zombies – and even a resurrection. The glass-half-full crowd will point to the findings of Mr. Magazine (Dr. Samir Husni) that the total number of magazine titles in the U.S. is at a record high. The half-empty folks will note the loss…

New, Big B2B Ideas, from MarTech to Dimensional Mail
September 24, 2019 at 9:00 am

Last summer, I picked up a score of great ideas from the FlipMyFunnel conference in Boston. This year, the conference has joined forces with two other B2B niche conferences to form the B2B Sales and Marketing Exchange, held at the opulent Vegas-style Encore Hotel and Casino on Boston’s north side. By pulling three events together,…

Death of the CDO, Rise of the CPO
July 16, 2019 at 12:48 pm

It was 1999 and the Internet was about to flip publishing on its head. The media called for the end of print with the debate being mostly about what month and not what year – a fait accompli. One of the top strategic M&A questions was, “Who’s your head of digital?” Fast forward 20 years.…

Publishing Insiders React to Sale of National Distributor Curtis Circulation
July 15, 2019 at 9:59 am

It’s the dawn of a new era: The last remaining national distributor, the ANC-owned Comag Marketing Group, has bought the second-to-last remaining one, Curtis Circulation Company; and if I’m doing my math right, that puts us down to one. One company to interact with publishers, do their billing, manage their distribution, handle their marketing. One…

Moving On From Publishing Executive: The Song Remains the Same
May 31, 2019 at 3:37 pm

It’s been nearly six years since I took on the very meta role of directing a publication about publishing. It’s been a period of great uncertainty, innovation, and disruption, all of which create a lot of noise, so I always took the job of editor-in-chief of Publishing Executive and Book Business to be one of…

Lessons from the 2019 Digital Innovators Summit: Diversify & Invest in Quality Content
April 3, 2019 at 11:25 am

William Ford Gibson is an American-Canadian writer who has been called the "noir prophet" of the cyberpunk subgenre of science fiction. It was Gibson who coined the term "cyberspace" in his short story Burning Chrome. He is also responsible for one of my favorite quotes, which I often used to open my lectures in the…