Once Considered Mortal Enemies, Print & Digital Are Living Happily Together
June 13, 2018 at 2:19 pm

Both sides were wrong. “In three years, none of this will be in print,” a senior publishing executive told me, six years ago, about two magazines that are still profitable and still in print. Mr. Print Is Dead thought magazine publishing would soon be all about apps and the web. (You see, kids, back then…

B2B Media, The Ethics Virus & The Pursuit of Consumer-Grade Experiences
May 18, 2018 at 12:33 pm

Last week I attended the 2018 B2B Media Success Conference held by the American Society of Business Publication Editors (ASBPE). The topics of the day ranged from the growing obstacles editors face in accessing public information and officials to the way changing B2B media business models have altered the day-to-day roles and expectations of the…

Using Editorial to Spot Business Opportunities
May 4, 2018 at 11:33 am

When I wrote about launching a paid newsletter recently, it was interesting, though unsurprising, that the idea came from an editor. Actually in this case it was a staffer who had moved from editorial to a business department, but clearly someone who still had the editorial eye. I made that transition early. As co-editor of…

Facebook Data Changes Create Sales Opportunities for Publishers
April 9, 2018 at 10:10 am

Facebook has been under serious scrutiny lately as more is revealed about Cambridge Analytica’s use of the social networks’ user information.  Cambridge Analytica, a third party data brokerage firm, and Facebook are now the subjects of multiple investigations for the improper use of user data to target political advertising on Facebook. Since the revelation, Facebook…

Do You Have an “Ugly Baby” in Your Magazine Lineup?
March 30, 2018 at 8:00 am

In episode 85 of the popular sitcom The Seinfeld Show, Jerry and Elaine have a conversation about ugly babies. In it, they agree that some babies are simply not that attractive, but they also agree that no one ever talks about it. It is an unwritten rule that you don’t point out the ugly babies.…

How Money-Media Converted Free Subscriptions to Paid Newsletters
March 28, 2018 at 8:00 am

There are countless free newsletters in B2B publishing, as well there should be. Newsletters do great things. They are the number one traffic builder for most niche verticals, since social media and search only go so far in bringing hydrocarbon experts or facility managers to your site repeatedly. Sending daily - or at least weekly…

Less Is More: How Fewer Ads Can Make You More Money
March 22, 2018 at 8:00 am

When a site has too many ads, websites become slower, content becomes obscured and readers become frustrated. But too few ads and publishers won’t be able to fund the content they work so hard to produce. In conversations I have with publishers, I see this reconciliation of user experience and ad revenue is one of…

How Publishers Should be Using Google’s PageSpeed Insights Tool
February 15, 2018 at 1:05 pm

It’s official: page speed will be a ranking factor on mobile as of July 2018. This important news arrived one week after Google released version 4 of its PageSpeed Insights API tool, cementing it as a critical instrument in the publisher mobile optimization toolbox. This piece will explain why Google is prioritizing speed and how…

GDPR Will Usher in Era of User-Controlled Data. Who Will Survive the Purge?
February 8, 2018 at 11:57 am

The GDPR hourglass is running out of sand yet one in four marketers aren’t confident their organization will be compliant by May 25th. With the threat of €24 million fines for failing to comply, offending vendors could be put out of business in a heartbeat. For publishers, it’s critical to vet vendors with whom you…