Earlier this year, Google announced that in July 2019 it will retire Google DoubleClick Sales Manager -- also known as Google DSM/XSM – which means that many publishers are looking for a replacement for their advertising order management systems. In this interview, Publishing Executive content director Denis Wilson speaks with Newscycle’s Director of Product Management Donna Beasley about why Newscycle’s Élan Ad software could serve as a good replacement for publishers currently using Google DSM, as well as Élan Ad’s other capabilities.

Élan Ad is end-to-end sales software purpose-built to help media companies package, sell, and bill for their various products and services, including digital and print advertising, events sponsorships, and custom content. Newscycle recently acquired Media Services Group, which many magazine publishers are already relying on for ad sales management.

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