Reboot Case Study: The Content Underwriter

In this video Caroline Nuttall, founder of Charleston-based CHARLIE magazine, explains how she grew her publications revenue by 650% by ditching traditional advertising and underwriting content. Her team began creating custom content on behalf of advertisers, gaining access to advertising dollars they never could have reached otherwise. Watch the video above to learn how Nuttall implemented this strategic shift and began attracting new business.

To learn how your sales team can succeed in the changing world of media sales, sign up for Reboot: Radically Transforming Media Sales, a hands-on workshop that will be hosted in NYC on October 6th. Learn more about the event here.

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