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Sell Bigger Deals by Unbundling Your Content, Part 2

In part 2 of "Sell Bigger Deals by Unbundling Your Content" (see part 1 here) media sales expert Andrew Davis shares four secrets to creating powerful content brands. In this half hour course, Davis explains how content brands can mobilize an enthusiastic niche audience and create bigger sales opportunities. When publishers target niche audiences and create compelling content for them, media salespeople are able to sell a much more valuable audience to advertisers. That's because content brands can actually create demand for certain products or solutions. Sign up for Reboot Inbox to make sure you get notified about the next course.

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