In order to be successful in today’s media industry, sales people need to understand the perspective of the modern marketer. You need to understand how CMO Pizza works.

Marketers’ budgets are being sliced in more ways than ever before, with spending allocated to websites, SEO, social media marketing, and more. And although many companies are upping their marketing spend by investing in these services, publishers are actually getting paid less. That’s because the publisher slice of the marketing pie — traditionally known as advertising — continues to shrink as new marketing tools emerge.

This is the dilemma known as the CMO Pizza.

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