Former Cygnus CEO and co-founder of French LLC. John French explains how publishers can acquire and retain great media sales talent by developing a winning company culture. While appropriately compensating top salespeople is important, French says it's also critical to create a positive work environment where top salespeople want to work. John French is co-founder of French LLC., an advisory firm aimed at helping media executives transforming their companies for a digital- and data-driven world. Have a question about media revenue strategies? Send your question to email@example.com.