During an interview at FUSE Media in September, DailyMail U.S. director of programmatic Patrick Dignan said he was most impressed by a presentation that dove into the possibilities of sentiment analysis. Using artificial intelligence and neural networks, FUSE Media presenter and startup Centiment, is helping publishers and advertisers understand how consumers feel about certain topics. Those insights can help publishers deliver more impactful marketing messages to consumers and make the "emotional connect" that has been lacking in most programmatic advertising said Dignan.

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