How publishers earn revenue is changing dramatically, says Paul Tourbaf, president of the residential construction group at Hanley Wood. Today, publishers need to diversify beyond merely ad- and subscription-supported models, he adds. One of the new revenue models Hanley Wood has pursued is database-as-a-service, which entails helping clients leverage Hanley Wood audience data to meet their business goals. In this interview, Tourbaf also describes how Hanley Wood will continue to invest in new technology to better segment its audience database and execute audience extension on behalf of clients. Tourbaf spoke with Publishing Executive at the 2017 FUSE Media Summit.

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