Jareen Imam, head of social media at CBS News, says the key to social video success is finding ways to stand out in crowded social feeds. At CBS News, she's found there are three main ways that publishers can make their social video stand out -- break news, tell an original story that triggers an emotional response, and get creative in how you tell or retell a story. Watch this video, excerpted from the webinar "How to Use Social Video to Drive Audience Growth & Monetization," to learn how Imam put these tenets into action at CBS News.

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