Digital printing is making it easier for magazine publishers to create hyper-targeted niche magazines. In this video print expert and CEO of Borderland Advisers John Conley explains how Cobblestone Living uses digital printing to deliver greater value to and increase revenue from its affluent audience of 500 subscribers.
Conley is an advisor and speaker at the upcoming conference DigiPub: Harnessing the Power of Data-Driven Print. The conference will gather publishers and marketers on November 16th in NYC to discuss new opportunities in digital printing and data targeting. The conference is free to attend for executives in the magazine, catalog, and book markets. Learn more about DigiPub here.