Former Cygnus CEO and co-founder of French LLC. John French explains how publishers should compensate their top sellers in order to drive more sales. Compensation limits and complex compensation plans will not drive the positive sales results publishers are looking for, argues French. His advice: keep it fair and keep it simple.

John French is co-founder of French LLC., an advisory firm aimed at helping media executives transforming their companies for a digital- and data-driven world. Have a question about media revenue strategies? Send your question to

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