News Whip, a content analytics platform for social media, dug into its clients' data to understand how publishers create successful video on social platforms like Facebook. The resulting research uncovered several key trends. For example, videos that tap into an emotional component perform better of Facebook than less emotional pieces. Likewise, how-to videos are popular, particularly for culinary and crafting topics. In this video, excerpted from a recent Publishing Executive webinar on social video, News Whip content strategist Gabriele Boland dives into the research and shares best practices for publishers looking to ramp up their social video.

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