Publisher Spotlight: How Daily Racing Form Combined Content & Data to Grow Subscription Revenue

At FUSE: The Convergence of Technology & Media, Daily Racing Form CDO and CMO Todd Unger explained how the horse race betting site grew its subscription revenue by developing a content-as-a-service strategy. Unger and his team bundled the horse race data it sells with timely reporting to develop premium subscription packages and make Daily Racing Form an invaluable resource for its readers.

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