Video: How Forbes Is Optimizing Programmatic Ad Revenue

At FUSE: The Convergence of Media & Technology, Forbes Media CTO Michael Dugan explained how the publisher is getting the most out of its programmatic inventory. Key to Forbes' success is a mindset shift to view indirect, or programmatic inventory, as valuable. Although it hasn't been sold directly, the inventory can still connect the right advertisers to a highly engaged audience, and publishers should not lose sight of that, says Dugan.

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