"Skunk Works" is a term often used to describe unconventional project teams that collaborate to solve new problems within an organization. Lockheed Martin coined the phrase in the '40's to describe its Advanced Development Programs, a team that created designs for groundbreaking military aircrafts. Media and sales expert John French argues that publishers should adopt the Skunk Works model in order to identify new revenue opportunities. In addition to spurring innovative thinking, a voluntary Skunk Works program is a great way to identify a publisher's most passionate and creative employees, says French. French is co-founder of French LLC., an advisory firm aimed at helping media executives transforming their companies for a digital- and data-driven world. Have a question about media revenue strategies? Send your question to johngfrench@frenchllc.com.

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