Technology expert and professor at the The S.I. Newhouse School of Public Communications Stephen Masiclat argues that despite the excitement around virtual reality (VR), there are huge barriers to widespread platform adoption and an unlikely path to profitability for publishers. Where publishers need to be paying greater attention, says Masiclat, is augmented reality (AR). Unlike VR, AR is easy to use, relatively inexpensive to develop, and most importantly, solves a problem for consumers: AR sifts through the media noise to bring consumers content that’s relevant, useful, and timely. Watch Masiclat's complete presentation at FUSE: The Convergence of Media & Technology, which also explores artificial intelligence, blockchain, and the Internet of Things, here.