B2B publisher Winsight serves its audience of food service providers and retailers in a variety of ways, from live events, to print magazines, and email newsletters. A huge challenge, says Tara Tesimu, chief digital officer at Winsight, is bringing all of these diverse data points together to gain deeper insights into the Winsight audience. Last year, Customer Data Platform (CDP) technology helped the publisher unify its audience data and identify new and powerful ways to engage its audience. Those engagement efforts include personalized content recommendations, more targeted event outreach, and product recommendations. This video is excerpted from the webinar, "How Publishers Are Using CDPs to Drive Engagement and Revenue."

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